Franchising details
Brand and Educational Offering
Crayola® Imagine Arts Academy™ is a unique franchise brand established in 2016, blending the iconic Crayola® brand with Mad Science Group’s extensive educational and franchising expertise. It provides children aged five to 12 with innovative arts-integrated STEAM programmes aimed at developing critical thinking, cultural awareness, and creativity. These include after-school classes, camps, birthday parties, and community workshops, all based on proprietary, carefully developed curricula that undergo rigorous testing by hundreds of children before launch.
Franchise Model and Operations
The franchise model allows owners to acquire one or multiple territories with significant operational flexibility. Franchisees receive a comprehensive equipment package supporting multiple programme formats. The model emphasizes strong business foundations supported by a suite of tools including dedicated websites, e-commerce platforms, scheduling and operations management software, customer database systems, and marketing collateral. These resources allow franchisees to efficiently manage their businesses and directly engage with their target communities.
Support, Development, and Market Potential
New franchisees benefit from a thorough onboarding process including virtual or onsite Discovery Days, extensive training, and ongoing support from dedicated account managers. Post-launch, franchisees engage in recurring webinars, regional meetings, and conferences fostering learning and networking. The after-school programme market is robust and growing, valued at $22 billion, with high parental expenditure on extracurricular activities, creating abundant growth and return potential for franchise owners.
Franchise costs and details
Training and support
Extensive training and ongoing support are provided, including initial virtual or in-person Discovery Days, comprehensive onboarding led by dedicated account managers, operational and marketing training, monthly webinars with other franchisees, bi-annual regional meetings, system-wide conferences, and access to training videos and manuals for all programmes.
