Franchising details
Franchise Overview
Caterpillar Music specializes in delivering innovative multi-sensory music and movement classes targeted at infants and toddlers from birth to four years old. Rooted in Montessori educational principles, the franchise’s programs foster learning through play in a warm, relaxed environment designed to benefit children socially, physically, and educationally. This approach not only captivates young participants but also engages parents and carers who often continue to attend with multiple children. Franchisees operate primarily as home-based business owners, conducting sessions in community venues, nurseries, care homes, and at special events such as birthday parties and intergenerational activities, broadening the scope of their services.
As a home-based franchise, Caterpillar Music supports franchisees through a flexible business structure that accommodates diverse lifestyles, particularly benefiting individuals seeking balance between professional and family life. Operating within the childcare and children’s activities sector, this model benefits from growing market demand for structured early years educational experiences with a unique, educationally-sound curriculum tailored to meet evolving early childhood guidance.
Training and Support
The franchise provides an extensive and well-structured training program to ensure franchisees are equipped with all necessary skills to successfully manage their business. Initial training includes a one-day in-person business training session, a comprehensive one-day class training covering lesson delivery, health and safety protocols, and risk assessments, alongside software training facilitated through calls and videos. Detailed operations manuals, software guides, and updated lesson plans—including hundreds of activity ideas—support franchisees practically.
Ongoing support further enhances franchisee success, featuring dedicated head office helplines for business and software support, a franchisee forum for peer networking and knowledge sharing, regular training webinars, annual business reviews, and a franchise conference fostering continual professional development and community engagement.
Investment and Operational Model
The franchise requires a start-up investment of £7,500 plus VAT, positioning it as a highly accessible entry point within the UK franchising market. The operational model emphasizes low overheads by enabling franchisees to work from home without incurring premises costs, delivering classes in local venues. This design suits individuals balancing family commitments and entrepreneurial aspirations by providing the ability to craft flexible schedules.
Revenue is diversified across multiple streams including parent-child sessions, tailored nursery programs, birthday parties, special events, and intergenerational classes at care homes. This multi-revenue approach strengthens business resilience and expands market reach. Franchisees undertake varied daily tasks such as lesson delivery, marketing (both online and offline), customer enquiries, invoicing, payment processing, and bookkeeping, embodying a comprehensive small business ownership experience tailored to early years education and entertainment.
Franchise costs and details
Training and support
Comprehensive training is provided, including one-day in-person business and class training, software training via calls and videos, and access to detailed operations manuals, lesson plans, and marketing guidance. Ongoing support includes dedicated helplines, franchisee forums, webinars, annual business reviews, and a yearly conference.
