Pretzels in the UK: Who Are Franchising?

12/12/2018 08:00 | Food franchises

pretzels uk

The soft pretzel is a tasty, fresh snack that can be enjoyed on the move at any time. This makes it the perfect takeaway for busy Brits on the go. But where did the humble pretzel originate?

The history of the pretzel

The pretzel is believed to have originated within the Catholic Church in the seventh century. Made from a simple mixture of water, flour, and salt, pretzels could be consumed during Lent, when meat, dairy, and eggs were off limits.

The name is thought to derive from the word pretiolas, meaning little rewards which monks used when they gifted pretzels to their young pupils for reciting their prayers correctly.

By the 17th century, the distinctive connecting loops of the pretzel had come to symbolize enduring love. In Switzerland in 1614, its claimed that a royal couple used a pretzel in their wedding ceremony to seal the bond of matrimony. This could be where the saying tying the knot may have originated.

Since then, pretzels have been viewed as a symbol of good luck, good health, and prosperity in many different cultures. Today, pretzels are most popular in America and Germany and come in all flavours and sizes. This variety makes them a far cry from the simple treat that was given out to children hundreds of years ago.

Pretzels UK franchise opportunities

If youve got a soft spot for the pretzels and would like to become a franchisee then there are a few options available. Here are the most popular pretzel companies with information about their potential franchise opportunities.

Flipz Pretzels UK

Flipz is a hard pretzel that was developed by Nestl in 1997. The salty snack was then dipped in chocolate for a unique flavour combination.

DeMets Candy Company bought the Flipz brand in 2003 and added a number of additional flavours to the original milk chocolate offering. In 2013, DeMet's was sold to Yıldız Holding. Flipz pretzels are popular in the US but the snack is also produced in the UK by United Biscuits.

Unfortunately, though there are no pretzels UK franchise opportunities with either Flipz or United Biscuits for the foreseeable future.

Mr. Pretzels UK

If its a more traditional pretzel franchise youre after, then Mr. Pretzels could be for you. Created in Pennsylvania, this brand follows a traditional Dutch recipe and uses only the finest quality ingredients. The pretzels are then hand rolled and topped with sweet or savoury flavours for the ideal snack.

The good news is that Mr. Pretzels currently offers franchise opportunities for investors interested in multi-unit development in exclusive territories around the world, including England and Scotland.

Mr. Pretzels UK is looking for prospective franchisees that are enthusiastic, hardworking as well as possessing the following characteristics:

Good level of business expertise
Multi-unit management experience
Proven success in the retail industry with a particular focus on the food and beverage sector
Previous experience as a franchisee (not mandatory but viewed as an advantage)
Dedication and determination to develop multiple locations
Net worth of $500,000 (approximately £400,000)
Liquid assets of $200,000 (approximately £150,000).

Although the net worth requirement is significant, the £20,000 franchise fee per unit is one of the lowest investments in the fast food industry. This is because the cost of operating a kiosk is a fraction of what it takes to run a restaurant. The flexibility of the kiosk-style also opens up a wider variety of location opportunities, including shopping centres, airports, and train stations.

In return for your investment, youll receive assistance with every stage of your kiosk development, from initial layout through to ongoing operations. Youll also get support to develop your marketing strategy and organise your grand opening so that your business gets off to the best possible start.


Auntie Annes Pretzels UK

Auntie Annes is a takeaway pretzel franchise that was established in 1988 when founder Anne Beiler paid for a stall in a local Pennsylvania farmers market. After experiencing success with her signature soft pretzels she started to bake more so that she could sell them in order to fund her husbands wish to provide free family counselling to their community. And so Auntie Annes was born.

The franchise prides itself on ensuring that every single pretzel is made from scratch on site and sold within 30 minutes of coming out of the oven. If this sounds like the kind of business that youd like to be part of, then youre in luck. Auntie Annes are looking for franchisees to join their pretzels UK family right now.

From a financial perspective, youll need a minimum investment of £135,000 to cover the initial franchise fee of £18,000 plus equipment and construction costs. In return, youll attend a three-week comprehensive training programme. The first two weeks are held at Head Office where youll learn about operations, business management, and recruitment. The final week will take place in your own store and will include training for all your staff.

As well as meeting the financial requirements, Auntie Annes is also looking for a certain type of franchisee. The qualities youll be expected to possess are:

Passion for providing exceptional customer service
Experience managing people and dealing with challenging issues
Commitment, drive, and a desire to make your business a success.

If you think you have what it takes to be an Auntie Annes franchisee then you could be running your own store within four months of your initial application form being completed. What are you waiting for?

Growth of the grab and go industry

Food on the go has risen in popularity as the nation has increasingly busy lifestyles. In 2017, a huge 95% of the UK population bought snacks to eat on the move, spending an average of £508 a year, according to MCAs market data report.

And with the food-to-go market set to grow by another 2.8% this year to a value of £20.7 billion, now is a great time to consider investing in a pretzel UK franchise.

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