The Wheel Specialist reveals TV fame

The Wheel Specialist franchise
The Wheel Specialist The Formula One of automotive franchises

The country’s leading alloy wheel repair, refurbishment and customisation franchise

Request information
Read more
Published on

The Wheel Specialist John Tice has become a familiar face to car fans across the UK. 

John runs the automotive franchise’s St Albans branch, helping return vehicles to their former glory. When a TV crew showed up at his premises five years ago, he leapt at the chance to appear on the famous car restoration show Wheeler Dealers. 

The team spent a day filming one episode’s key sequence, in which John worked on a Honda S2000. The franchisee explained the makeover process step by step, and the presenter expressed their delight at the results, saying: 

“Isn’t that fantastic? The diamond-cutting process really finishes them off.”

Although the show aired five years ago, it’s still regularly repeated on various channels. John said,

“I often walk up to a trader I’ve been working with for some time and they say ‘Oh, my God, I saw you on TV last night’.” 

John’s television appearance has helped put The Wheel Specialist’s name out there and promote the brand as a reliable franchise. 

Before John launched his automotive franchise unit, he worked as a European finance director of a pharmaceutical company. 

“All I did was travel and sit in meetings. I’d come to a natural stop. The group was relocating to Switzerland so I took the opportunity to leave. I wanted to do something else, and it needed to be something I felt a passion for, something I wanted to get out of bed for.

Now, he has completed 25,000 wheel refurbishments. He said,

“I’m a car nut, and I get to work on some very interesting vehicles. We often have million-pound McLarens to do, which is rather nice when I go to pick them up. We also do a lot of work on Aston Martins, Porsches, Jaguars, BMWs and Range Rovers, and we have a few footballers’ cars coming in and out.

“I travel less, the franchise model works, and there’s definitely a good living to be made from it. It’s hard work, but I enjoy it.”

Other recent news
Did you enjoy this article? Please rate this article
Be the first to rate this article
These articles may interest you

Franchisor Tips: How to Deal With Underperforming Franchisees

Effectively dealing with franchisee underperformance can be difficult at [...]


ARTICLES FOR FRANCHISORS

Four Tips for Securing Funding for a Franchise

Beginning your franchising journey can be costly, and if your savings [...]


START A BUSINESS

How to Cope With A Business Setback That's Out of Your Control

If business owners have learned anything in the past year, it’s [...]


DEVELOPING YOUR OWN BUSINESS IN FRANCHISING

The Pros and Cons of Buying a Low-Cost Franchise

Some franchising opportunities require a hefty upfront investment. If [...]


START A BUSINESS

Does Brokerplan franchise in the UK?

Brokerplan, a thriving brokerage franchise, could be the perfect place [...]


START A BUSINESS

0 Comments

Post a comment

The comment will be public. If your are interested by this Franchise, please fill out your personnal details on the request information form.

Characters remaining: 250