The Wheel Specialist
The Wheel Specialist Franchise

The Wheel Specialist Franchise

£75,000Minimum investment

£480,000Expected revenue after 2 years

The Formula One of automotive franchises

The Wheel Specialist Franchise UK
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The country’s leading alloy wheel repair, refurbishment and customisation franchise

Franchise Concept & Key Figures

Franchising details

Take control of your future with a wheel refurbishment

management franchise

In a world filled with uncertainty, The Wheel Specialist network continues to thrive. It’s why 92% of our franchisees smashed through sales records for the start of this year, compared to last year – which was also a record sales year.

This is because we’ve developed a management franchise already proving to be successful for those who follow the model; combining their determination with our support, training, and guidance.

We first started franchising in 2006, but our model is built on the success of a business founded in 1955! Three generations later and we continue to thrive through recessions, the pandemic, and economic crises. We now have over 25 franchisees across the UK, delivering what our customers want: alloy refurbishment – and in 2021 we celebrated the refurbishment of our one millionth wheel!

Why franchise with The Wheel Specialist?

The strength of The Wheel Specialist lies in the quality of service our franchisees’ teams offer customers and their cars, whilst their wheels are being refurbished:

  • Proud, market-leading brand – be the best!
  • We offer a variety of finishes and colours to meet any request
  • Customers can also choose additional services, or purchase home wheel care products, giving you additional revenue sources
  • And because you’ll be operating from your own The Wheel Specialist showroom, rather than from a van:
  • Customers appreciate a professional and friendly experience
  • Whilst your staff can work in all weathers, ensuring a rapid turnaround of the job to a superior standard

With your own The Wheel Specialist franchise:

  • Your staff will help to deliver job satisfaction to our nation-wide share of 20,000+ trade and public customers each year. l
  • You’ll also enjoy a share in the total quotable work received by the network: £30m p/a, which is what makes The Wheel Specialist a great opportunity.

You don’t need any experience in wheel refurbishment to succeed in a franchise with The Wheel Specialist. Our experience and expertise will give you everything you need, and our training will ensure you learn The Wheel Specialist way and exceed customer expectations.

As our partner, you will benefit from:

  • Being part of a proud, market-leading brand with a heritage of success
  • A future-proof business opportunity which delivers exactly what customers want
  • Comprehensive training for both you and your team
  • Full support in every aspect or starting, and growing, your business
  • A dedicated sales rep to help you in your opening weeks
  • Tapping into a booming market with huge potential for growth
  • Marketing guidance and 200 starting leads
  • Exceptional return on investment with breakeven in 12-18 months

All you need to bring is:

  • A passion for providing a quality service
  • A willingness to learn
  • A real focus on customer service
  • The ability to manage a team
  • The ambition to grow your business for years to come

Start your new business with a brand that has a 5* reputation for exceptional service and has continued to be featured across the major automotive media and TV channels.

Our professional image and approach attracts a wide range of customers to your showroom, from male and female private customers, to dealerships and local traders.

You and your staff will help deliver a 5* service to our nationwide share of more than 20,000 customers every year. The network quoted over £30m of business last year, with an average job value of circa £230. So, this is a strong and well-proven business model you can expect to do well with, and soon see a return on your investment.

This is because wheel refurbishment and customisation is a huge market which thrives no matter the state of the economy. If car sales are declining, you receive great demand from the public; and in boom times you enjoy strong custom from the motor trade.

As you grow your business you could increase your team, and elevate yourself to a true director’s role. Once you have maximised your first territory, there’s huge potential to expand into multiple territories, as you grow.

Committed to supporting your growth, we have a dedicated Trade Sales rep who will visit prospective customers in your territory, on your behalf when you first open for business. He will then give you a list of warm leads, and show you the best way to follow-up with them, giving you the confidence to connect with trade customers.

Your journey to success

These figures are for illustrative purposes; it is possible to exceed any costs mentioned
* Includes deposit on main equipment that is lease purchased over 3-5 years. Premises condition, rent deposit and working capital requirement can cause this figure to vary.

NEXT STEPSTo find out more about how The Wheel Specialist franchise can help you fulfil your aspirations as a successful business owner by clicking the button below to request more information.

Franchise costs and details

Upfront fee : £34,997
Operating fee : Nil
Advertising fee : £70 pm
Minimum Households per Territory : 10000
Royalties : 12%
Total investment : £160,000
Average floor space : 4,500-5,000 sq ft
Franchise premises required : No
Funding support : No
Business type : Franchise

Brand's history

1955

Launch of the concept


-

Last opening date


30

Outlets


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Have a look at your future The Wheel Specialist franchise

The Wheel Specialist video 1

The Wheel Specialist video 1


Become a franchisee in 3 easy steps

01.

Step 01: Request for documentation

I fill out the form on Point Franchise to connect with the franchise.

02.

Step 02: Initial contact interview

The franchise reaches out to me for an initial conversation, usually by phone.

03.

Step 03: Becoming a franchisee

I receive full support from the franchise to bring my project to life (securing funds, selecting a location, etc.). If everything goes smoothly, I proudly join the brand as a franchisee.


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The Wheel Specialist Founder and CEO discusses the franchisee journey

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