The Wheel Specialist reveals its 2020 achievements

The Wheel Specialist franchise
The Wheel Specialist The Formula One of automotive franchises

The country’s leading alloy wheel repair, refurbishment and customisation franchise

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The Wheel Specialist has listed its achievements from the past year and explains its priorities as a family-run business. 

The automotive franchise was glad to be able to stay open over the past year, and took steps to improve the network. According to Jack Murphy, the business’s Managing Director,

“It’s also been a time of learning, adapting and then adapting all over again. Those processes have helped us emerge stronger, as a better business and as a closer network of business owners. We’re really proud of that last point, because we’re a family-run business ourselves and that’s the culture we foster in our franchise network.”

Principally, The Wheel Specialist has championed being “proactive, not reactive” in order to stay successful and navigate the challenges brought on by the Covid-19 outbreak. 

So far, the franchise has introduced a contactless customer processing system (CCPS), keeping clients safe while completing jobs, and helped franchisees access rate relief, grants and other support. The franchisor also relayed relevant information to franchisees quickly and efficiently and was accessible 24/7 when the government updates were released to provide helpful guidance.

Plus, franchisees could also access payment holidays for the monthly management fees they’d ordinarily have to contribute.

Although the franchise has lost some customers, it’s broken its record for network sales over the past six months, and many franchisees’ best months financially have been during the pandemic.

Now, The Wheel Specialist is looking to the future. It is welcoming three new franchisees in the next few months and plans to attract three to five further investors later in the year. The business will also reinvest in its core head office team in order to increase franchisee sales, improve investor support and development, and ease day-to-day operations.

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