From Family Business to Franchise Success: Michael Folks' Rewarding Journey with Caremark

Caremark franchise
Caremark Caremark firmly believe in getting the caring formula right. By really caring about your customers and really caring about your staff, coupled with using our business model and policies, financial success will naturally follow.

Your profits matter to us too! That’s why we still have one of the lowest Advice and Support Fees in the industry. We can do this because we are wholly UK owned with no overseas investors to report to.

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The video showcases Caremark Cheltenham & Tewkesbury and Gloucester & Stroud franchise owner Michael Folks' experiences in the franchising world. Having been involved in a family-run business for over a decade, Michael sought to establish his own venture and opted for Caremark, drawn by its scalable business model and strong market presence.

A defining aspect of the Caremark franchise is its comprehensive support system. New franchisees undergo initial training to grasp the fundamentals and comprehend the Caremark model's application in the care sector. This initial phase spans approximately three months, dedicated to acquiring CQC registration, during which franchisees receive guidance from a Regional Support Manager (RSM) and regular updates and meetings with the head office. While the COVID-19 pandemic posed challenges, it also reinforced the collaborative spirit within the franchisee network.

Audits conducted by the head office ensure compliance and continuous improvement. The franchise owner highlights the rewarding nature of the business, emphasizing team care and Caremark's people-centric approach. Despite initial hurdles and the demanding nature of the startup phase, he notes significant improvements in work-life balance over time, particularly after four years in the business. Working from home and weekends off became achievable due to a dependable team.

The support from fellow franchisees and the head office team is underscored as crucial for navigating through challenging times and achieving success in the Caremark franchise venture.

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