Alex Melrose: The Partner-Focused Leader Behind Blam Digital’s Franchise Success

Alex Melrose embodies the kind of partner-focused leadership that makes Blam Digital an attractive franchise-style opportunity for anyone in the UK who wants to build a serious digital marketing business without starting from scratch. His journey from young “side-hustle” entrepreneur to Sales & Marketing Director is a useful blueprint for future Blam Partners who want coaching, structure and real accountability rather than a simple licence and a logo.

From teenage hustler to digital leader

As a teenager, Alex turned a 40-litre rucksack into a roaming tuck shop, undercutting school prices, counting his cash in front of teachers and rattling the canteen staff – early proof that he was wired to spot margin, demand and opportunity.

At university, he joined a Dragons’ Den style initiative (Fox’s Lair), helping his team pitch a multi‑million‑pound project to buy land in Argentina to grow bioethanol feedstock, showing he was comfortable thinking big, pitching and defending a business case.

A career built on data, strategy and execution

Alex completed a Master’s in Project Management and chose an in‑company project over a classic dissertation, launching a data‑driven marketing unit at Go Inspire that used supermarket customer data to identify high‑value buyers and increase their lifetime value.

His work there involved sophisticated analytics and cold calling, and earned him a first‑class grade and top mark for his project – the kind of structured, results‑driven thinking Blam Partners tap into through its coaching and systems.

Why Alex chose Blam and what that means for you

Introduced to Blam Digital by a trusted contact already in the team, Alex was drawn by the mix of agile culture, hands‑on support and the chance to work closely with small businesses rather than in a distant corporate machine.

He started in Partner sales during the pandemic, learned the business alongside CEO Grant Stain, and moved into a broader Sales & Marketing Director role focused on partner success, global sales and helping new franchise-style partners hit their first clients quickly.

How he supports Blam Partners day to day

Alex’s days are built around structure and support: an early gym routine, a daily sales huddle, then a blend of coaching calls, helping Partners convert prospects, sharpening production briefs and answering “in the moment” questions from Blam’s global network.

Because Partners operate across time zones, he splits his time between Australia and South Africa in the morning and the UK and North America later in the day, finishing with a written review of what was achieved and what needs to move the needle tomorrow – the same discipline he expects from serious Partners.

Lifelong learner in a fast-moving market

Alex deliberately carves out time every week to train on new digital marketing and AI developments, reflecting Blam’s wider model where Partners gain structured training, including certified courses through the Blam Partnership Programme. He sees the constant evolution of Google, AI and ad platforms as an opportunity, not a threat – and positions Blam Partners as the people who translate that complexity into clear, practical strategies for local SMEs.

What he loves most and what you can expect

Global conversations: Alex spends his days talking to entrepreneurs across the world, in real time, helping them win deals and build confidence; that same international community is open to every new Partner.

Variety and impact

He thrives on leading different projects – from brand and website rebrands to campaign launches – and on seeing small businesses grow from “tiny acorns to grand old oak trees” thanks to the work done alongside Blam Partners.

His message to future Blam Digital Partners in the UK

Blam is not a fit‑and‑forget licence; Alex is clear that it suits people who are coachable, ambitious and ready to change – people who want a proven fulfilment team behind them so they can focus on selling and consulting, not coding or campaign setup. In return, Partners get done‑for‑you tech delivery (websites, apps, CRM, SEO, automation) plus sales scripts, mentoring and a step‑by‑step system designed to help them land their first clients and build recurring revenue, often with no prior marketing experience.

If you see yourself in Alex’s story – ambitious, willing to learn, hungry to build something real with support rather than go it alone – now is the time to explore the Blam Digital Partner opportunity in the UK. Take the next step: find out if this franchise-style partner model is the right launchpad for your own digital marketing business by visiting the Blam Websites & Apps franchise page.