Franchising details
Locations, Investment, and Support
The Alley targets prime UK sites with high footfall such as busy high streets, tourist hotspots, travel hubs, and shopping centres. Key cities include London, Birmingham, Oxford, Cambridge, Leicester, Nottingham, Bristol, Brighton, Leeds, Manchester, and Liverpool. Store formats include bricks-and-mortar units sized between 400-1000 sq. ft with an investment range of £127,000 to £178,000 (excluding VAT), and kiosks between 200-400 sq. ft requiring £113,000 to £155,000 in capital expenditure. The franchise offers a comprehensive initial training program lasting 3-5 weeks at its flagship London store and ongoing operational support during store openings and beyond. Support covers operations management, purchasing, customer service, cost control, and staff training.
Training and support
Initial training includes 3-5 weeks at the London flagship store with comprehensive assessments. Ongoing support is provided during store openings for up to a month, covering site operations, purchasing, EPOS/digital systems, cost control, and customer service.
