Franchising details
Brand and Market Positioning
Slim Chickens is positioned in the fast-casual dining sector, focusing on the ‘better chicken’ category, which addresses growing consumer demand for fresh, high-quality chicken offerings.
The brand prides itself on delivering fresh, cooked-to-order food quickly and at a great value, wrapped in Southern hospitality. This combination creates a differentiated customer experience that resonates well with its target market.
Franchise Model and Development
The franchise operates on a development agreement model where franchisees commit to opening five stores within four years in their designated trade zones.
Slim Chickens supports franchisees through every phase — from site identification, store design, construction, and launch to ongoing operations. They maintain a network of approved suppliers and an in-house support team to maximize franchisee success and streamline operations.
Franchisee Profile and Expansion Target
The ideal franchisee is either an experienced food and beverage franchisee looking to diversify or a consortium/investor group passionate about hospitality and delivering excellent customer experiences.
Slim Chickens actively targets cities across the UK and Ireland for expansion, emphasizing multi-unit development and strategic prime locations to grow the brand footprint efficiently and effectively.
Franchise costs and details
Training and support
Franchisees undergo an initial three-day immersion session to experience day-to-day operations firsthand. Prior to opening their first two stores, management teams receive four weeks of comprehensive training. Additionally, the franchisor supports workforce training for a further week before launch and provides on-site assistance during store openings to ensure operational success.
