Franchising details
Heritage and Product Excellence
Nugelato Ice Cream Boutique blends nearly 100 years of family craftsmanship in gelato making with a modern retail concept. Rooted in recipes refined over four generations since 1930, the brand offers a sophisticated and indulgent gelato and chocolate experience. Emphasizing authentic Italian techniques alongside innovative products like the world’s first ice cream burrito, Nugelato stands out in the premium frozen dessert sector.
Its products are crafted to appeal to discerning customers, combining quality ingredients with imaginative presentation to create a boutique dessert destination that encourages social and indulgent consumption.
Franchise Model and Market Position
Operating as a premises-based franchise in the Food & Drink sector, Nugelato targets B2C markets through physical retail locations. The business model focuses heavily on evening and weekend trading, attracting families, couples, and social groups seeking dessert experiences beyond traditional seasonal and daytime patterns. This approach provides more consistent revenue through the year compared to typical ice cream outlets.
The franchise has grown from a single store to ten locations across the UK and Ireland, demonstrating replicability of the model, especially in urban and town centre environments with strong foot traffic and social atmospheres. The £100,000 initial investment reflects a competitively positioned startup cost within the premium gelato franchise market.
Training and Support
New franchisees receive thorough training combining one week of in-store, hands-on experience in operational stores and one week of online training covering food hygiene, allergen management, business fundamentals, and performance tracking. Franchisees also gain access to proprietary management and training apps to streamline operations and maintain high brand standards.
The franchise encourages hands-on ownership, particularly during peak evening, weekend, and holiday periods. Ongoing support focuses on operational excellence, customer service, and innovative product offerings to sustain customer loyalty and market differentiation.
Franchise costs and details
Training and support
Comprehensive training including one week of in-store practical experience and one week of online modules covering food hygiene, allergen control, business operations, and performance tracking. Franchisees also receive access to proprietary management and training applications for ongoing support.
