Monterey Jack's

Business Model and Growth

Monterey Jack’s operates a multi-revenue stream restaurant and bar franchise with eight restaurants serving over a million guests annually across Scotland. Despite challenges like COVID-19, the brand demonstrated rapid growth, opening eight sites in six years, with ambitions to expand to around 30 locations. Franchisees benefit from a proven, adaptable business model that includes dine-in, takeaway, delivery, and collection channels accessed via proprietary and third-party platforms.

Franchisee Requirements and Support

The brand seeks experienced, multi-unit restaurant operators who demonstrate strong commitment, skill, and passion for exceptional customer service. It offers franchisees a comprehensive support package including a 10-year franchise agreement, use of trademarks and manuals, and a thorough three-week training programme covering brand values, operations, marketing, and sales techniques. Pre-launch marketing and ongoing development support are also provided alongside real-time virtual assistance through MJ GURU.

Marketing and Supplier Relations

Monterey Jack’s franchisees benefit from centralized marketing efforts that include national campaigns on TV, radio, and award-winning social media engagement. Local PR proofing and collateral are supported centrally, fostering strong local brand awareness. The franchise maintains excellent relationships with selected suppliers spanning food production, packaging, insurance, and branded merchandise to ensure quality and cost efficiencies. Franchisees also receive full access to online product training courses and assembly videos to maintain consistency.