Jones the Grocer

Brand Essence and Store Formats

Jones the Grocer was founded in 1996 in Australia to deliver “gourmet food for everyday living.” The brand blends a relaxed café and restaurant experience with a gourmet retail environment, featuring artisanal products such as a cheese room, bakery, wine bar, and specialty grocer. Stores vary in size and scope, from Flagship locations exceeding 300 sqm with full kitchens and dining areas, to Express formats optimized for grab-and-go in 50–100 sqm spaces. Intermediate formats include Medium and Jones Social stores, offering versatile options for locations such as golf clubs, hotels, hospitals, and airports.

Each store integrates an open kitchen concept, artisan produce, and specialty coffee theater highlighting their famous flat white, ensuring a high-quality, immersive gourmet experience.

Geographical Footprint and Expansion Strategy

Currently, Jones the Grocer operates 42 trading stores internationally with 10 additional units under development across the UAE, Qatar, Saudi Arabia, UK, and India. The brand holds an exclusive agreement for UK airport locations and is actively seeking multi-unit franchise partners for expansion across the wider UK market and beyond. Its presence focuses on high-traffic and affluent venues including major airports such as Heathrow, Dubai, Doha, Bangalore, Changi, and Abu Dhabi.

The franchise’s development strategy emphasizes multi-concept, scalable formats adaptable to diverse real estate and customer demand profiles, including retail centers, transport hubs, and community-focused locations.

Revenue Streams and Franchisee Opportunity

Jones the Grocer generates revenues through multiple channels including full-service dining, artisan retail (cheese, wine, specialty foods), culinary classes, catering, grab-and-go convenience, and home delivery services. This diversification supports operational resilience and attractive income potential for franchisees.

Ideal franchise partners are passionate food enthusiasts with professional management experience and local market knowledge, capable of operating multi-unit portfolios. Comprehensive training and ongoing support are offered to ensure franchisee success in development, operations, marketing, and staff training.