Franchising details
Brand Overview and Market Positioning
Gong cha is a leading bubble tea brand that has significantly expanded its footprint worldwide through a master franchise model. Founded nearly 30 years ago in Taiwan, the brand remains deeply committed to delivering high-quality tea and refined taste, which continues to be the core of its identity. Operating close to 1,800 stores globally across Asia, Europe, America, and beyond, Gong cha serves a rapidly growing market of bubble tea enthusiasts and combines authentic product expertise with modern franchise operations.
Franchise Business Model and Expansion Strategy
The franchise operates on a master franchise system where a primary franchisee holds national rights and sub-franchises to individual operators, allowing efficient expansion in diverse markets. Gong cha’s international growth began in 2009 and has quickly accelerated through strategic openings in markets such as Korea, Japan, Australia, the USA, Mexico, and the UK. The global headquarters, established in London in 2020, drives a centralized globalisation strategy to unify operations and support further market penetration. The brand’s scalable model and strong regional market insights have fueled its rapid store growth and customer adoption worldwide.
Franchisee Support and Operational Excellence
Gong cha provides comprehensive training and continuous support to franchisees, ensuring operational standards and quality control. New franchisees undergo a 14-day training program that includes both theoretical and practical hands-on experience, alongside ongoing mentorship from expert trainers. Franchisees also receive training manuals, e-learning platforms with unlimited access to resources and exams, as well as in-store support during openings and periodic audits. This robust support framework empowers franchisees to maintain the brand’s high standards and achieve commercial success in their specific markets.
Franchise costs and details
Training and support
Gong cha offers comprehensive training that spans 14 days, including 7 days in a training center and 7 days on-field. Training covers orientation, product knowledge, raw materials, equipment handling, kitchen and bar demonstrations, maintenance, and management. Franchisees receive a detailed guidebook, unlimited access to training videos via an e-learning platform, and assessments. Additionally, two expert trainers provide in-store support during openings for at least 10 days, alongside regular quarterly audits to ensure ongoing success.
