Franchising details
German Doner Kebab (GDK) is a fast food retailer offering a healthier and more nutritionally balanced approach to traditional kebabs. After opening their first store in Berlin in 1989, the company spent the next 10 years developing and perfecting their recipes, products and cooking processes.
They pride themselves on quality fast food, using handmade toasted breads and fresh meat and vegetables, complemented by their own special sauces, using methods that differentiate them from their competitors.
GDK offer a gourmet food experience based on fresh, nutritious ingredients with an emphasis on authenticity, originality and modern branding.
In addition to their kebabs, they offer a range of accompanying nibbles, sides and extra toppings. GDK are proud of their exacting standards and continue to retain their market position at the top of the kebab industry.
GDK have over 60 stores in the UK, Sweden, and Pakistan and across the Middle East, and were named best UAE franchise brand by the Middle East & North Africa Franchise Association in 2014.
The company is also due to open stores soon in the USA and Canada, and are now expanding rapidly throughout the UK, with multiple development opportunities in prime areas and a mission to be recognised as one of the top fast casual food brands in the world.
There are plans for several hundred more stores to open in the next 5 years. Response in the UK has already been very positive, while discussions are taking place with master franchisees across the world, many with blue chip company portfolios, and it is presented as a very exciting and attractive franchise model.
Store openings in the UK have been supported and endorsed by celebrities, fitting in well with GDK’s youthful and vibrant marketing and PR activities.
In 2017, the company sponsored the Halal Awards, while they have also partnered with Ubereats and Deliveroo in the UK to provide home delivery.
Training and support
A franchise business opportunity with GDK is supported by over 20 years’ experience in this highly competitive fast food market.
The brand is UK-owned with an industry-experienced management team who will assist with training, store opening and the development and growth of the business, alongside a proven business plan.
Franchisees will also be supported in the search for suitable premises and with fixtures and fittings, while benefiting from existing supplier arrangements.
Marketing and branding support is provided locally using an established network of agencies, including assistance with digital and social media campaigns and promotions.
Operational support and training are provided on an ongoing basis.
