Franchising details
Business Model and Market Position
Garolla stands as the preeminent electric roller garage door manufacturer and installer in the United Kingdom, operating a unique home-based franchise model. Founded in 2014 and transitioning to franchising in 2017, it has rapidly expanded across the UK and Ireland, boasting over 130 franchisees. The business model emphasizes direct-to-consumer manufacturing with the majority of assembly completed at the factory in West Yorkshire. This approach ensures superior quality control and installation efficiency. Franchisees operate within exclusive territories, backed by the company’s commitment to driving brand awareness and customer acquisition through centralized marketing efforts, relieving franchisees from sales obligations.
Operating primarily as van-based franchisees, Garolla targets the home improvement sector by delivering high-quality electric garage doors that are priced 30 to 45 percent below average market rates. The direct manufacturing and supply chain integration provide clear competitive advantages, with products arriving 95% assembled, enabling installations typically under two hours. This efficient process model supports a high volume of customer installations and a rewarding work-life balance for franchise owners.
Training, Equipment, and Support
Garolla offers a robust two-week residential training course held at its Leeds head office, combining on-the-job practical experience alongside professional fitters with theoretical instruction covering installation techniques, business systems, and customer surveying. Accommodation costs during training are fully covered by Garolla, removing initial barriers for franchisees.
Upon joining, franchisees receive a comprehensive equipment kit comprising van decals, branded workwear, business cards, flyers, and all essential installation tools and consumables such as drills, screws, and silicone. This turnkey approach ensures franchisees are ready to work immediately without needing to procure supplies independently. Ongoing support is provided through dedicated telephone assistance and field visits as needed, fostering franchisee confidence and operational success.
Marketing and Operational Structure
Marketing and lead generation are handled centrally by Garolla’s in-house digital and print marketing team, which executes targeted campaigns across franchisee territories. This centralized marketing approach includes online SEO, social media promotion, localized print advertisements, and a dedicated sales team that books customer appointments on behalf of franchisees. By managing sales and appointment scheduling, Garolla enables franchisees to focus exclusively on installation and customer service.
The franchise agreement provides exclusive territorial rights to each franchisee, thereby eliminating intra-brand competition and protecting revenue streams within agreed boundaries. The initial contract term is five years with renewal options at no extra cost, affording franchisees long-term stability. The operational model supports single operators or two-person teams, offering flexibility in scaling business operations according to franchisee ambitions and capacities.
Franchise costs and details
Training and support
Garolla provides a comprehensive two-week residential training program combining practical, on-site instruction with theoretical learning, held at its Leeds office. Training includes working alongside professional fitters and covers installation processes, customer surveying, and business systems. Accommodation during training is fully covered by the company. Additionally, franchisees receive all necessary tools, branded uniforms, and marketing materials to start operations immediately. Ongoing operational support is available through telephone and field assistance, ensuring franchisees are well supported throughout their journey.
