Franchising details
Authentic Barbecue Tradition and Menu Variety
Dickey’s Barbecue Pit prides itself on delivering genuine Texas-style barbecue, using a unique slow-smoking method over hickory wood at 225°C for 14 hours. This care in preparation imparts a distinctive smoky flavor to a diverse menu featuring beef brisket, pulled pork, ribs, sausages, smoked turkey, marinated chicken, and a variety of side dishes such as macaroni & cheese and jalapeño beans.
Strategic Franchise Expansion and Market Presence
Beginning franchising in 1994, Dickey’s quickly expanded beyond Texas and now operates more than 500 locations in 44 states. The brand caters to various venues including standalone buildings, shopping centers, airports, and non-traditional sites such as golf courses and zoos. Its retail presence extends into Walmart and Kroger stores in North America.
Comprehensive Support and Ideal Location Criteria
Dickey’s offers extensive franchisee support, including assistance with site selection, design, construction, and access to preferred contractors. Ideal franchise locations serve residential areas with at least 30,000 people and 12,000 daily passing cars. The brand provides training through a rigorous four-week program at Barbecue University and ongoing marketing support to ensure operational success.
Training and support
Dickey’s Barbecue Pit provides franchisees with a comprehensive four-week training program at Barbecue University, split between classroom instruction—covering operations manuals and taught by barbecue experts—and hands-on training in operating restaurants. This program includes lectures, quizzes, homework, group activities, and demonstrations to fully equip franchisees with the skills necessary to open and run their location successfully.
