CUPP

Brand and Product Excellence

CUPP is a pioneering bubble tea franchise founded in 2012 with a vision to revolutionize the bubble tea market. From its inception, CUPP committed to using only the freshest and best ingredients, including in-house produced real fruit purees and syrups, quality loose leaf tea, organic milk, premium milk substitutes, and fresh fruit flavors. This strong emphasis on natural ingredients and the avoidance of artificial additives distinguishes CUPP from many competitors who rely on sugary powders and artificial flavors.

Furthermore, CUPP demonstrates a firm commitment to sustainability and ethics by eliminating plastic straws entirely and being the first bubble tea operator in the UK to offer biodegradable bamboo fibre straws. The brand also promotes a sophisticated and fresh image, reflected in unique outlet designs ranging from converted shipping containers to kiosks and high street stores, catering to diverse customer demographics.##### Franchise Model and Support

The CUPP franchise is a turnkey business solution designed to simplify opening and operating your own bubble tea store. Franchisees receive extensive training, marketing support, site selection assistance, and store fit-out tailored to site requirements. CUPP requires franchisees to use identical ingredients across all locations to maintain consistency and uphold brand standards. Ingredients, other than some local items like milk, are centrally sourced through CUPP’s supply chain, ensuring financial benefits through bulk purchasing.

CUPP encourages multi-store franchise ownership to leverage economies of scale, offering ongoing franchisee support to expand and develop in new markets or territories. The franchise agreement spans an initial five years with renewal options, alongside a transparent royalty and marketing fee structure.##### Investment and Financial Overview

Starting a CUPP franchise requires an initial investment starting from £60,000, which includes a franchise fee of £15,000 plus VAT. Monthly royalties are set at 5% of turnover, with an additional 1% marketing fee. Franchisees are responsible for property rent, rates, and utilities. CUPP is eligible for third-party funding support, offering potential access to finance through banks and other lenders.

With its distinctive ethical positioning, quality products, and comprehensive franchise support, CUPP presents an attractive opportunity for entrepreneurs aiming to enter the premium bubble tea market in the UK with a trusted and innovative brand.