Chaiiwala

Brand Overview

Chaiiwala was founded in 2015 with the vision to become the premier Indian street food cafe worldwide. It masterfully blends traditional Indian chaii and street food recipes with modern dining experiences. Offering signature chaii, snacks, and urban-style dishes like masala chips and Bombay sandwiches, Chaiiwala appeals to diverse customers who appreciate both authenticity and innovation.

The brand’s locations range from high streets and shopping malls to university campuses and travel hubs. These venues are stylishly designed to provide a warm and welcoming atmosphere, supporting both dine-in and takeaway formats. By creating inviting spaces, Chaiiwala fosters community connection while delivering exceptional food and service.

Franchise Model and Growth

Franchising began in 2015 and has since accelerated global expansion, reaching approximately 135 stores worldwide. With around 108 units in the UK, 24 in Canada, and 3 in Dubai, Chaiiwala continues to open 4-5 new outlets monthly. The franchise model centers on scalable operations, innovative products, and strong marketing to support franchisees’ success.

Stores typically range from 1,500 to 2,500 square feet and are meticulously designed to reflect the brand’s ethos. Location scouting focuses on premium sites aligned with the brand’s growth strategy. Franchisees benefit from robust operational and marketing support guided by the central team.

Values and Support

Chaiiwala emphasizes core values including customer focus, quality, respect, integrity, and passion for Indian street food culture. Franchise partners receive comprehensive training and ongoing assistance from experienced management and dedicated departments such as marketing, finance, HR, and R&D.

The brand also invests heavily in innovation, continuously developing new recipes and operational improvements. Franchisees become an integral part of a purpose-driven business committed to community engagement and combating malnutrition through its charitable foundation.