Franchising details
Brand Overview and Market Positioning
Chai Green offers a distinctive fusion of British and Indian street food in an approachable, premium café format designed to appeal across multiple dayparts. The brand caters to a wide customer base, from morning breakfast patrons to lunch visitors seeking street food, and later to friends or families enjoying dinner and crafted beverages in a relaxed and stylish setting.
The café embraces Instagrammable interior designs that provide a high-end feel while maintaining competitive pricing, leveraging venue aesthetics as a key marketing asset. Its unique menu and atmosphere position it as a contemporary and disruptive concept in the fast-casual food sector, aiming to become a household name through strategic expansion.##### Support, Training, and Location Analysis
Chai Green provides comprehensive franchisee support starting with detailed location analysis covering over 15 demographic and geographic factors such as age structure, household composition, ethnicity, and employment. This ensures franchisees select sites aligned with the brand’s target market.
Training spans 15 days, beginning with accredited food safety instruction, progressing through in-depth kitchen operational training, and concluding with management-focused sessions. Post-launch, franchisees receive ongoing operational support, training manuals, quarterly business reviews, and internal quality audits to maintain consistent food quality and drive growth.##### Investment and Growth Strategy
The franchise requires a total startup investment ranging from approximately £110,000 to £200,000, depending on the format, with an initial franchise fee discounted for early adopters. Financing options, including bank loans covering up to 50% of costs and equipment leasing, reduce the personal capital requirements to about £80,000 plus VAT.
Chai Green plans for significant UK expansion, aiming for 30 locations in the coming years, alongside international growth into markets like the US, Canada, and the Middle East. This growth-stage status presents opportunities for early franchisees to benefit from brand development and network scaling.
Franchise costs and details
Training and support
Chai Green offers a comprehensive training program comprising a 15-day course that includes an accredited Food Safety certification, detailed kitchen and food preparation training over two weeks, and dedicated management training. Post-launch support includes operational manuals, quarterly business reviews, internal audits, and continuous guidance to ensure high standards and support franchise growth.
