Franchising details
Unique Mobile Coffee Franchise Model
Case Café operates as a distinctive mobile coffee van franchise primarily serving Wales and South West England, offering franchisees a flexible and low-cost entry into the coffee market. By eliminating the overheads associated with permanent retail locations such as rent and utilities, the franchise model enables operators to serve high-traffic areas, business districts, and community events dynamically and efficiently.
The franchise emphasizes not just quality coffee but also community engagement, partnering with local authorities, the NHS, charities, and welfare-to-work providers to promote well-being. This community-centered approach creates a business that integrates social impact with commercial success, appealing to franchisees interested in purpose-driven entrepreneurship.
Comprehensive Franchise Support and Training
Franchisees receive extensive training covering all operational aspects from coffee machine and van operation to knowledge of support services in the serviced communities. The franchise package includes an operations manual, food safety guidelines, uniforms, start-up stock, and marketing resources designed to facilitate a successful launch and sustained operations.
Case Café also grants exclusive territorial rights for five years, protecting franchisees from direct competition within their area. Ongoing support and promotional material provision further smooth the onboarding process and enable franchisees to focus on building their customer base with confidence.
Financial Structure and Market Position
The franchise fee is set at £15,000, with an early adopter discount reducing it to £10,000 for the first five franchisees, accompanied by fixed monthly royalties of £250. This fixed royalty model differs from traditional percentage-based systems, allowing franchisees to maximize profitability as sales increase since royalties do not scale with revenue.
With a total minimum investment starting from approximately £34,995, Case Café presents an accessible franchise opportunity within the mobile coffee van sector. This affordability, combined with its community well-being focus and operational flexibility, positions Case Café competitively against other UK mobile coffee franchises.
Franchise costs and details
Training and support
Comprehensive training is provided, covering coffee machine handling, van operation, community support services awareness, and marketing materials distribution to ensure franchisee readiness and ongoing success.
