Franchising details
Brand Concept and Offering
BRGR LAB is dedicated to delivering premium-quality, fresh 100% Prime Beef Smash Burgers, complemented by a wide variety of toppings, sauces, and unique menu items such as loaded fries, nachos, chicken wings, and hand-spun milkshakes. Their unique offering allows customers to fully customise their burgers with over 30 toppings, 7 patty choices, and 10+ sauces, ensuring a personalised dining experience.
Franchise Model and Growth Strategy
Founded in 2020 during the Coronavirus pandemic, BRGR LAB has rapidly expanded with a focus on franchising for single and multi-unit partners. The business model targets owner operators, area developers, and existing takeaway owners seeking to refresh their operations. BRGR LAB is positioned for domestic growth within the UK and planned international expansion into Qatar in 2025, emphasizing flexibility and scalability.
Support and Investment
Prospective franchisees gain access to comprehensive support including initial and ongoing training, detailed operations manuals, exclusive territory rights, marketing toolkits, and recruitment assistance. Initial investment ranges between £80,000 and £110,000, requiring a minimum personal contribution of about £40,000. The brand emphasizes collaboration and consistent engagement through regular business reviews and marketing support to ensure franchisee success.
Franchise costs and details
Training and support
BRGR LAB provides comprehensive franchise support including exclusive territorial rights, full use of brand and operating systems, comprehensive initial and ongoing one-to-one training, marketing toolkits with targeted digital campaigns, recruitment guidance, detailed operations manuals, and regular business review meetings to ensure franchisee success.
