Franchising details
Wide Range of Premium Pizza Brands
Basilico presents a unique franchise opportunity with a portfolio of diverse pizza brands designed to cater to different customer segments. From traditional Italian pizzas aimed at affluent professionals to plant-based vegan options and high-protein menus developed by a MasterChef finalist, the menu appeals to a broad audience. This extensive brand offering enables franchisees to attract various demographics, including vegans, gym enthusiasts, and traditional pizza lovers, thereby maximizing customer reach and revenue potential.
The brands include Basilico, Green Goat Pizza, Protein Pizza Co., and Twisted London, each offering distinct culinary experiences. This variety ensures that franchisees can meet current market demands for specialty, dietary-specific, and innovative fast-food options.
Flexible and Accessible Franchise Model
Basilico’s franchise model is designed for ease of entry and scalability. Franchisees can convert existing restaurants or takeaways to Basilico kitchens quickly or lease newly fitted stores on turnkey terms with no upfront property costs, minimizing barriers to entry. All franchisees receive exclusive rights to operate Basilico and its virtual brands in their area within the UK, supported by a flat royalty fee.
The operational model emphasizes quick-menu preparation using premium ingredients and user-friendly equipment such as pre-rolled bases and electric ovens. This makes the business manageable with low-skilled staff and minimal required space, providing a seamless pathway to growth for franchisees.
Comprehensive Support and Strong Market Demand
Basilico offers franchisees 20 years of franchising experience, ensuring robust initial and ongoing training including on-site support and marketing assistance. The franchisor handles essential tasks such as setting up Deliveroo and Uber Eats accounts, facilitating a strong delivery sales channel which is vital in today’s fast-food market.
With pizza being a popular takeaway choice for one in eight Brits and virtual brands growing rapidly in demand, Basilico capitalizes on significant market trends. The brand provides a clear path for franchisees to maximize profits through a mix of traditional and delivery-focused sales, backed by targeted marketing and social media strategies.
Franchise costs and details
Training and support
Basilico provides comprehensive training and ongoing support to its franchisees. This includes full initial training, on-site assistance during the startup phase, and regular training visits thereafter. The franchise also delivers training materials to ensure continuous skill development. Additionally, the franchisor aids franchisees by setting up essential delivery platform accounts such as Deliveroo and Uber Eats to facilitate smooth operations from day one.
