Franchising details
Brand Identity and Concept
Aussie Grill by Outback™ is a fresh fast-casual restaurant concept that combines bold Australian-inspired flavors with casual dining quality. It offers a diverse menu featuring sandwiches, burgers, large plates, and salads, all crafted using premium ingredients. Positioned as an accessible and convenient alternative to traditional casual dining, Aussie Grill aims to attract a broad customer base with a focus on millennials and generation X, while maintaining appeal to boomers. Design and Operations
The restaurant design incorporates an adventurous Aussie spirit through elements like exposed brick, wood, metals, and graphic art, creating a fun and inviting atmosphere. Flexible unit sizes accommodate a variety of locations including food halls, in-line retail spaces, and freestanding venues. This adaptable footprint supports diverse real estate opportunities globally. Operationally, Aussie Grill leverages a streamlined service model that reduces staff and operational complexity, enhancing efficiency. Development and Support
The franchise model focuses on area developers and multi-unit partners with a minimum commitment of 10 units. Backed by Bloomin’ Brands, a global leader with over 30 years of experience and a portfolio of established dining brands, Aussie Grill benefits from extensive operational support and international brand awareness. The company emphasizes partnership with experienced operators familiar with multi-unit or hospitality environments and non-traditional locations such as airports or universities.
