Franchising details
Brand Identity and Concept
Aussie Grill by Outback™ is a fresh fast-casual restaurant concept that combines bold Australian-inspired flavors with casual dining quality. It offers a diverse menu featuring sandwiches, burgers, large plates, and salads, all crafted using premium ingredients. Positioned as an accessible and convenient alternative to traditional casual dining, Aussie Grill aims to attract a broad customer base with a focus on millennials and generation X, while maintaining appeal to boomers. ##### Design and Operations
The restaurant design incorporates an adventurous Aussie spirit through elements like exposed brick, wood, metals, and graphic art, creating a fun and inviting atmosphere. Flexible unit sizes accommodate a variety of locations including food halls, in-line retail spaces, and freestanding venues. This adaptable footprint supports diverse real estate opportunities globally. Operationally, Aussie Grill leverages a streamlined service model that reduces staff and operational complexity, enhancing efficiency. ##### Development and Support
The franchise model focuses on area developers and multi-unit partners with a minimum commitment of 10 units. Backed by Bloomin’ Brands, a global leader with over 30 years of experience and a portfolio of established dining brands, Aussie Grill benefits from extensive operational support and international brand awareness. The company emphasizes partnership with experienced operators familiar with multi-unit or hospitality environments and non-traditional locations such as airports or universities.
