Who’s the CEO of Travelodge?

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ceo of travelodge

The UK hospitality industry provides scope for countless potentially profitable business opportunities - whether that be lodging, event planning or food and drinks services. The lucrative sector is thought to be worth between £100 billion and £130 billion (UKHospitality).

This success is partly due to the recession that began in 2008, which encouraged Brits to go on holiday in the UK rather than going abroad. Budget-conscious holidaymakers therefore boosted the ‘staycation’ market - which inevitably means there is more demand for hotels in the UK.

In addition, £39 billion of spending in the UK comes from business-related travel expenses. And so, the need for last-minute short stay accommodation across the UK is at an all-time high.

If you’re keen to work alongside a reputable brand in a highly lucrative market, look no further than Travelodge.

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Founded in 1985, Travelodge is the second largest budget hotel brand operating in the UK after the Premier Inn. It leases, franchises, manages and owns more than 560 hotels and 40,000 rooms throughout the UK, Spain and Ireland. You’ll find hotels in the centre of major cities, including London, Manchester, Newcastle, Bristol, Dublin, Barcelona and Madrid. With more than 80 percent of Travelodge hotels located in major city centres, towns, popular holiday locations, seaside locations and vital roadside stops, there is always a Travelodge where you need it to be.

Travelodge has become synonymous with affordable hotel accommodation in the UK, with the majority of us being aware of the brand through its marketing or our personal experiences. The hotel franchise provides for leisure and business purposes alike, and when you choose to spend a night with Travelodge, you are greeted with a clean, spacious, modern room without having to break the bank. The chain offers a diverse food offering and accommodates all ages to ensure the best night’s sleep possible on a luxurious, pocket-spring bed.

More than 170 of its hotels have an on-site restaurant and almost all are located near to other restaurants and coffee shops, again making it a great hotel choice for travel.

Travelodge cares about its customers and its societal and environmental impact. Focusing on the latter, on top of abiding by the standards expected by big brands nowadays - recycling and saving energy - Travelodge also transforms its leftovers into compost for anaerobic digestion (a way of generating electrical energy).

The company has received numerous awards since it first opened, which highlights the fact that despite being a budget hotel chain, its high-quality service and trusted customer base should not be underestimated.

CEO of Travelodge

The CEO of Travelodge is Peter Gowers, who is an experienced CEO with a functional leadership background in sales, strategy, marketing and operations in FTSE listed companies. Peter joined the brand in November 2013, after serving as CEO of the UK’s largest self-storage company Safestore Holdings plc.

Before his time at Safestore, Peter held successive senior positions with British multinational hospitality company, InterContinental Hotel Group plc (IHG). From 2007-2009, he served as CEO of IHG’s Asia-Pacific region and was bed in Singapore. He was responsible for more than 250 hotels and 60,000 employees. Prior to that, from 2005-2007 he was IHG’s chief marketing officer, where he was in charge of the worldwide rebranding and relaunch of the InterContinental and Holiday Inn brands. His previous roles included Head of Global Brand Services from 2003-2005, where he spearheaded the vast growth in IHG’s online business, call centre and travel agent relationships. He was also the Head of Strategy from 2001-2003, where he led the development of the group’s international expansion strategy with low capital intensity.

He spent his earlier career with the FTSE-30 conglomerate Bass plc and the global consultancy firm Arthur D. Little. Peter achieved a first-class honours degree in law from Oxford University.

The Ideal Franchisee

Proud to provide great value service to its customers and committed to innovating and developing its business, Travelodge is keen to get passionate, like-minded entrepreneurs on board. Franchisees should be willing to adapt to the lifestyle and thrive running their own business.

Investment Costs

Unfortunately, there isn’t currently any information regarding franchise costs and fees on the website. To get a better idea request information from its client page on our website here: https://www.pointfranchise.co.uk/travelodge-franchise-14451/

Similar Opportunities

Take a look below at a similar opportunity available through Point Franchise.

Hemera Holidays

Hemera Holidays offers a range of luxurious lodges, cabins and holiday homes for holiday lettings. The UK holiday brand has experienced rapid growth in the last four years and is now on the lookout for passionate entrepreneurs to become franchises across the UK.

Founded in 2014, the company is proud to offer exceptional service without the hefty price tag and wants its franchisees to share these core values. Franchisees have the opportunity to work flexible hours, so you can build your business in a way that suits you. This helps to create a better work-life balance and promotes healthier relationships. Not only this, but you will play an instrumental role in helping holidaymakers enjoy a trip of a lifetime.

And, with uncapped earnings, you are in control of what you earn. You get out what you put in - if you work hard, you can earn over £100,000.

UK holidays are becoming more on-trend, especially hot tub lodges, which are in huge demand at the moment. For this reason, many UK landlords are transitioning to the holiday market - one of the most rapidly growing markets in the UK.

Potential franchisees need to have local knowledge of the area, be able to find and work with holiday let owners and be dedicated to running a successful business in a dynamic industry. You will be provided with a specific franchise territory and your principle responsibility will be to market the brand’s business model to prospective holiday home owners. You will then earn an income for each booking and manage customer queries.

The total investment is £4,995 and expected revenue after two years is £75,000.

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