Meet Mark Slade, Kwik Fit CEO

Mark Slade is the Managing Director (MD) of Kwik Fit’s UK operations, but who is the tyre giant’s MD, and what kind of career path has led him to this role? In this article, we explore his career journey and take a closer look at Kwik Fit’s remarkable business story.

Sophie Cole, writer

Published at 08/06/2019, Updated on 29/04/2025 , Reading time: 7 min

Meet Mark Slade, Kwik Fit CEO — Photo © kwik-fit-ceo.png

Kwik Fit is one of the UK’s biggest tyre brands, reporting a huge £481.7-million turnover in 2018 and a pre-tax profit of £54.4 million. But who is holding the reigns of this British behemoth and what kind of career path leads you to become the head of a well-establish British tyre fitting brand? Let’s meet Mark Slade, Kwik Fit’s UK boss, and find out more about how he rose to the top of the tyre fitting company.

Who is Kwik Fit’s CEO, Mark Slade?

The person at the top of Kwik Fit’s UK operations is Mark Slade, who has been in his role as UK Managing Director since February 2018. Although Kwik Fit does not have a traditional CEO role, Slade effectively acts as the head of the company's UK retail operations. Prior to Mark Slade’s Kwik Fit management, his primary role was sitting on the board of the European Tyre Enterprise Limited, part of the Kwik Fit group, as its Chief Financial Officer.

According to Slade’s LinkedIn profile, he’s a qualified Chartered Accountant and an experienced mergers and acquisitions (M&A) professional. He’s enjoyed a long and varied career focusing on financial services, beginning in 1999. Slade qualified at BDO, where he completed his ACA training and moved into the role of audit manager.

£481.7 million The turnover achieved by Kwik Fit in 2018

Following a brief period as internal auditor at Woolworths, Slade returned to BDO and took on his first ‘director’ role. For the next seven years, he would oversee the transaction services team.

In 2012, Mark Slade became group CFO (Chief Financial Officer) of European Tyre Enterprise Group, the parent group behind Kwik Fit’s operations. In this role, he was responsible for steering the financial growth of one of Europe’s largest automotive service groups.

However, since early 2018, Mark Slade has moved into the role of Kwik Fit’s Managing Director. This role involves making practical decisions for the company on a daily basis, particularly for its retail department, which he states is the area he spends most of his day managing. While technically not the CEO, with Yasuyuki Harada serving as CEO of European Tyre Enterprise Limited, Slade is the driving force behind Kwik Fit's UK market strategy and retail network.

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What is Kwik Fit?

Kwik Fit is one of the UK’s largest and most recognisable car servicing and repair companies, providing speedy service seven days a week. Its bright blue and yellow branding and conveniently-located centres make it a familiar sight across towns and cities.

It has more than 600 centres across the country and Ireland, in addition to 200 dedicated van-based technicians that can fit tyres wherever its clients are. Kwik Fit’s garages offer a range of affordably priced car repair services including tyre fitting, brake maintenance and repair, exhaust work, MOT testing, air conditioning recharge and windscreen repair.

Kwik Fit’s history

Long before Mark Slade started managing the business, Kwik Fit began life in the city of Edinburgh back in 1971, when Sir Tom Farmer decided to open his own car repair centre. Through strategic acquisitions and a focus on customer service, the company expanded rapidly.

In 1973, he took the plunge and decided to open the first international centre in Holland. By 1999, the Kwik Fit empire had grown to an impressive size, with more than 570 additional centres across mainland Europe.

Today, Mark Slade’s Kwik Fit is the leading fast-fit supplier of tyres in the UK, with more than 600,000 products in its stock catalogue. In addition to value-priced tyres, Kwik Fit stocks leading manufacturers including Pirelli, Goodyear, Michelin, Dunlop and Continental.

In 2011, Kwik Fit was acquired by Japanese giant ITOCHU Corporation, which operates a huge range of finance, construction, production and energy companies across the globe, as well as other tyre retailers and fitters.

Source: kwik-fit.com

Does Kwik Fit franchise?

Mark Slade and Kwik Fit welcome franchisees across Europe and are on the hunt for both master franchisees to introduce the Kwik Fit name to new countries and centre franchisees to facilitate expansion in countries where it already has a presence.

Prospective franchisees typically need:

Automotive industry experience
Ownership or management experience of garages
Suitable premises for conversion into Kwik Fit centres

Other franchise opportunities in the automotive industry

Though you’re not able to join Kwik Fit as a franchisee here in the UK, there are lots of other opportunities to make your living at the head of your very own automotive franchise. Here are some of the most exciting tyre and automotive franchises currently looking for new faces here at Point Franchise.

Etyres

If you’re looking to invest in a tyre franchise, Etyres could be the one for you. The UK’s only online tyre franchise is on the hunt for franchisees across the country and you could become part of its network for just £24,000.

Founded in 1992, Etyres filled a gap in the market with its unique home tyre-fitting service, travelling to customers’ homes to quickly and efficiently change their tyres. After a few years of success, the company realised that it could expand to other regions across the UK by franchising its business model and opened its first franchised location in 1996. Word spread quickly and Etyres was able to expand across the country over the next few years. Now, it has locations across the nation, in areas including the Midlands, East of England, London, Scotland and many more.

You won’t need to have any previous experience in the automotive or tyre fitting industry to become part of Etyres’ network. The franchise’s only stipulation is that you’ll need to be great at communicating and working with other people, so that you can build up a customer base quickly. You can also secure a loan of up to 70 percent of the total investment, as Etyres has excellent links to a number of major national banks.

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Hometyre

Another excellent tyre franchise is Hometyre, which is looking for ambitious franchisees who can help it grow and operate in new areas all across the country. The specialist mobile tyre company caters to a huge range of a cars, lorries, vans and motorbikes and has established partnerships with internationally recognised brands (including Dunlop, Good Year, Michelin and Toyo) over the years.

Hometyre was founded back in 2003 by Andy Lawrence, as he recognised a lack of mobile tyre providers across the country. He wanted to offer a service that meant motorists wouldn’t need to visit a tyre-fitting centre or garage, getting their tyres replaced at home or at work instead.

If you’re looking to invest, you’ll need a minimum of £20,000 and will need to be a people-person who can build a strong network of clients quickly. You’ll also need to be ready to operate in the unpredictable British weather.

If you’re looking to find out more about the range of automotive and tyre franchise opportunities, explore our range of exciting options right here.

Quick Questions and Answers: Mark Slade and Kwik Fit

Who is the CEO of Kwik Fit?

Kwik Fit does not have a dedicated CEO. Mark Slade serves as Managing Director of Kwik Fit UK, while Yasuyuki Harada is CEO of European Tyre Enterprise Limited.