Meet Paul and Lori Hogan, Home Instead Founders

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Today, we’re going to look at Home Instead’s founders, Paul and Lori Hogan, and break down the recipe for their success as the head of one of the world’s largest care franchises.


Home Instead has grown into one of the biggest home care franchises in the world and is showing no signs of slowing its expansion down. But who are the co-founders at the top of this franchise network? That’s Paul Hogan, an experienced entrepreneur in the world of home care, and his wife Lori. Let’s find out more about the ambitious couple.

Who are Home Instead’s founders, Paul and Lori Hogan?

Paul and Lori Hogan are the husband and wife team that founded Home Instead. In addition to his role as Chairman, Paul has served as:

  • Governor for the Future of Health and Health Care System at the World Economic Forum
  • Steward for the World Economic Forum’s System on the Future of Education, Gender and Work
  • Vice Chair for the Global Agenda Council on Ageing at the World Economic Forum

He’s also a member of the World Dementia Council, an independent global body that focuses on treating, tackling and managing dementia across the world. Furthermore, Hogan is an award-winning businessman, having been named Entrepreneur of the Year at the 2006 International Franchise Association Awards. He has also won a prestigious ‘E’ Award from the U.S. Department of Commerce in May 2008 and an ‘E Star’ Award in 2016 for his sustained contribution to great American exports.

Lori, meanwhile, has enjoyed a fantastic career too. Earning the title of Miss Nebraska USA in her youth, the businesswoman now serves on a number of boards, including:

  • Nebraska Family Alliance
  • The Home Instead Senior Care Foundation
  • The Home Instead Center for Successful Aging at the University of Nebraska Medical Center
  • Broadway Dreams

Lori even found the time to pen a book, Strength for the Moment, which celebrates caregivers all across the world. All proceeds go to the Home Instead Foundation. When she’s not inspiring the community, Lori meets with Home Instead’s caregivers and mentors local youths across Omaha.


While its clear the Hogans have plenty of endeavours to keep them busy, the duo founded Home Instead Senior Care back in 1994 thanks to a personal experience. They were inspired to start the business after seeing first-hand how challenging, yet rewarding, caring for Paul’s grandmother at home was. The pair noted how much happier and healthier she seemed in her own home (living until she was 100) and wanted to allow other elderly people to experience that. In 1995, the Hogans started franchising the business and by 2005, they had established a presence here in the UK.

Paul now has the title of Chairman and the business has different CEOs in the UK and the US. Jeff Huber is currently overseeing Home Instead’s American network, while Martin Jones has been in the top spot in the UK since 2011. This allows both franchise networks to be managed by someone who knows the challenges of the specific territory, while Paul Hogan concentrates on growing the business as a whole.

What is Home Instead?

Home Instead Senior Care has now grown to be the world’s largest organisation of senior carers in the world. In fact, the franchise is so large that is has a dedicated head office with more than 200 employees in Omaha, Nebraska, to make sure that it can properly support its network. Home Instead has more than 1,200 franchisees operating in 14 countries and has picked up awards over the years, including ‘The Queens Award for Enterprise’ and the ‘Princess Royal Training’ accolade in 2016. The franchise estimated that more than two thirds of its clients have some form of dementia, such as Alzheimer’s, and its franchisees and care staff offer high-quality care that keeps them safe in their own homes for as long as possible.

Does Home Instead franchise?

Yes, Home Instead is actively recruiting new franchisees all across the globe. It’s on the hunt for ambitious individuals or teams that want to grow a business capable of turning over £2 million plus every year. You won’t need experience in the home care sector, but you will need to have a genuine passion for helping the elderly and vulnerable in your community.

Home Instead states that you’ll need just £90,000 to begin your franchising journey, which will secure you six months of intensive training, regular progress assessments and help establishing a network of vital connections. Even when you’re up and running, you’ll have the franchise’s business performance team’s support every step of the way.

Other franchise opportunities in the care sector

Fancy becoming part of an ever-growing, recession-proof sector? Here are two more exciting franchise opportunities in the world of home care.

Radfield Home Care

This is a family-run business that has been providing care for more than 30 years. Radfield Home Care employees deliver everything from companionship and help with shopping to laundry and full, live-in care. You can own and operate multiple territories to provide care across the nation.

  • Becoming a Radfield Home Care franchisee: You’ll need to have a real desire to make the lives of vulnerable and elderly people in your community better, and the drive to make your business profitable. You won’t need any previous experience, as you’ll enlist the help of a registered care manager to look after the services you provide. Your role will be to grow your business and increase awareness in your community.
  • How much you need to invest: You’ll need to make a total investment of £90,000, which includes your franchisee fees (£30,000 + VAT), but funding support is available from high street banks. You’ll also need to pay an advertising fee (1% + VAT of turnover) and a royalty fee (5% + VAT of turnover) every year.
  • What you get for your investment: You’ll receive valuable support in key areas of the business such as recruitment, marketing and compliance to make sure you get your profitable business up and running in good time. Franchisees will be enrolled onto a 20-day training programme to learn the ropes and will be able to access support any time they need.

Hallows Care

Hallows Care started life as a family-run care business. Now, it’s on the lookout for franchisees that can offer efficient, effective and high-quality domiciliary care and support services with that same friendly, family feel. Its network of franchisees and carers help elderly and vulnerable people across the country live an independent and happy life.

  • Becoming a Hallows Care franchisee: You’ll need to have a passion for providing the best care to your local community and the drive to start your own care business. You’ll also need to share Hallows Care’s family values and invest plenty of time in getting to know your staff and clients so you can offer personalised care.

  • How much you need to invest: To invest in a Hallows Care franchise, you’ll need a minimum investment of £34,950. You’ll also have to pay an annual operating fee, which is 5% of your total turnover + VAT. The total investment is around £118,000, but funding support is available.
  • What you get for your investment: As a Hallows Care franchisee, you’ll attend a four-week training programme to get your journey started, where you’ll learn everything about day-to-day operation, sales, marketing and the standards of Hallows Care. You’ll have the support of its Franchise Support Centre throughout your time as a franchisee too.

A Caring Opportunity

Think you could become the next Paul and Lori Hogan? We have plenty of opportunities where you can make your fortune. Check out our UK franchise directory to find the ideal franchise for you.

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