3 Things You Didn't Know About Premier Education

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premier education franchise

Premier Education is the UK’s top provider of sport and physical activity to primary schools. It runs exercise and activity classes that are held before, during and after school to children across the UK. Activities range from gymnastics, fencing, sports, performing arts and dance, while wellbeing classes are also one of the company’s specialities. Here, we take a closer look at the business and its franchising opportunities.

Premier Education Group

Premier Education is a key player in the children’s franchise sector. It has enabled a huge number of children to increase their activity levels, as the business’ classes reach over 24,000 children every year across more than 2,500 UK schools. Premier Education has a network of over 1,200 coaches that are capable of delivering classes in more than 80 different activities. The company prides itself on its fantastic coaches, who are all highly experienced and approachable, making great role models for the children they meet.

Premier Sports Education

Sports courses form a big part of Premier Education’s offering. It gives children the opportunity to learn and take part in more than 50 different sporting activities, from football, tennis and cricket to fencing, archery and even orienteering. This means there’s an activity to suit every type of child, so no one needs to be left out.

The wide variety of Premier Education’s sports classes has enabled a vast number of children to get involved. The business’ after-school activities are attended by more than 1.7 million participants every year, and its lunchtime activities draw over 800,000 participants.

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3 Things You Didn't Know About Premier Education

1. It also runs holiday camps.

Many of the children that attend Premier Education’s classes during term time enjoy them so much that they want to go back for more during the holidays. This is great news for parents, who can send their 4-12-year olds off to Premier Education’s holiday camps when the schools break up for the school holidays. Once they’re there, children can take part in a range of different activities – just like at school. These include dodgeball, softball, gymnastics, dance, performing arts and arts and crafts. Premier Education has developed its holiday camps over 20 years in the business, so parents and children can be sure that they’ll get an unmissable experience.

2. It is backed by Olympic gold medal winner, Duncan Goodhew MBE.

The swimmer has been affiliated with Premier Education for a long time. He has previously been the company’s director and an ambassador for the brand, travelling far and wide to visit schools across the country. In 2017, Goodhew became Premier Education’s chairman, a post which he still holds today.

3. You can run a Premier Education business with the company’s franchise model.

In fact, Premier Education is the UK’s top franchisor for delivering sports and activities in schools. The company launched its franchise model in 1999 and offers entrepreneurs the chance to open their own Premier Education branch in an allocated territory. The business is looking for teachers, businesses owners and people involved in sports who are looking to build a long-term future enriching the lives of children in the local area.

However, you don’t necessarily need any specific qualifications or experience to become a Premier Education franchisee, as the franchise delivers 14 months of ongoing training to every new recruit, so you’ll have the best chance at business success. When you develop your team of coaches, Premier Education will also train them and provide you with access to a dedicated business development team that will help you create a robust business. Premier Education also states that it can provide training and apprenticeships for franchisees at a lower level.

Premier Education’s franchise packages start at £24,950, and are likely to deliver value for money, as many of its largest territories generate revenue of over £1 million. Take a look at Premier Education’s profile page at Point Franchise to find out more.

Alternative Franchise Opportunities

There are many franchises that provide sports and activity classes for school children across the UK. Sport Works is another potential franchise for entrepreneurs hoping to break into the sector.

Sport Works

This business was founded in 2009 and established its franchise model in 2013. Today, it operates 11 franchises that run sports classes for school children in the UK. Sport Works aims to foster the growth of participants’ social skills, motor skills, balance and coordination, and even offers specialised sports instruction for disabled children. The franchise also works closely with the schools from which it runs its classes, striving to help them “attain and maintain” Outstanding Ofsted rating in Physical Education.

To become a Sport Works franchisee, you must make a minimum investment of £12,950. In return, you’ll get the chance to enrol onto the business’ initial two-day training programme that will make sure you have all the tools you need to launch and run a successful franchise unit. You’ll also receive guidance with marketing, telemarketing, writing website content and promoting the business on social media.

There is more good news when it comes to financing a Sport Works franchise. The majority of the franchise’s programmes are funded by local authorities, schools and the NHS, so costs are kept down. This means that franchisees can look forward to generating an annual income of up to £100,000.


By starting a franchise in the children’s education sector, you can be your own boss, earn good money and make a real difference to the local community, helping to change young children’s lives for the better. To discover more about franchises in the sector and browse the opportunities currently on offer, just click here.

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