Many people aspire to be their own boss and start reaping all the benefits that franchising entails. If you’ve made the decision to change careers and start on a brand new business venture, running a burger franchise is a smart choice. Outlined in this article are some of the key advantages you will enjoy as a burger franchisee.
It will come as no surprise that there’s a wide variety of fast food franchises out there - all you have to do is take a stroll up your local high street to see how many choices are on offer. Although the amount of options available to you might seem bewildering, it’s ultimately a good thing - there’s so much choice to be had, so you’re sure to find the perfect burger franchise for you.
But why make the switch to this industry at all? Read on to learn about the advantages of breaking into this lucrative sector.
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Why start a burger franchise?
Following the gradual unlocking of society after the outbreak of the COVID-19 pandemic in 2020 and the lockdowns it caused, the outlook for franchising in the fast food sector has really never been better.
As the pandemic unfolded, the UK spent a huge amount on takeaways. During the first six months of lockdown, as many as 135 million takeaways were delivered - a rise of a whopping 58 million from the year before [Guardian]. If you’ve been looking into your options for burger franchises opportunities in the UK, you can rest assured that business is still booming.
The market size of the Takeaway & Fast-Food Restaurants industry in the UK has grown 1.3% per year on average between 2017 and 2022. […] A major driving force for the industry has been consumers' desire for convenience. Consumers with busier lifestyles who work more hours are likelier to eat at fast-food restaurants or order takeaways than cook for themselves.
So if you’re seriously considering opening a burger franchise and making a career change with a fast food franchise, you could hardly have picked a better moment. Learn more about all the advantages you’ll get to enjoy as part of this thriving industry below.
Advantages of running a burger franchise
1. You’ll get to enjoy plenty of repeat custom and steady income
Whether you’re nipping in a restaurant or fancy ordering in some takeaway, everyone has their go-to place when they’re in the mood for a tasty burger. Once you’ve tapped into this and become somebody’s favourite burger joint, you’ll reap the benefits of satisfied customers who love your food and keep coming back for more.
The burger franchise sector is a busy and thriving industry, so it pays to set yourself apart if you want to win loyal customers and ensure business success for yourself. The easiest way to get one step ahead of the competition is to ensure the marketing for your fast food franchise is on point.
A great way to initially grab customers’ attention is with a strong social media presence and exclusive offers. If you tease potential customers with a discount the first time they buy from you, that might be enough to get the ball rolling.
And once they know they like your food and want more, reward their repeat business with a loyalty programme, and encourage them to spread the word to friends for even more coverage. You’ll be the favourite food franchise of many friendship groups in no time if you really nail your marketing.
2. You’ll receive lots of extensive training and support from your chosen franchisor
One of the most compelling reasons to start a burger franchise - or any franchise, for that matter - is the fact that it’s a business venture that offers support. From day one, your franchisor is there to equip you with everything you need to facilitate franchising success.
It pays to look around and see which franchise offers what you’d be looking for in terms of support. Different types of possible support and training include:
- Advice on marketing and advertising your business
- Support with sourcing your restaurant’s location, and fitting it out once it’s established
- Generating lead support
- Assistance with hiring qualified staff, or recruitment training for your that helps you pick the right staff when hiring
- Training in health and safety and how to run a restaurant that meets government food hygiene standards
Support varies from franchise to franchise. For example, if you invest with The Butcher, they will provide you with their secret recipes, kitchen equipment, branded packaging and more. If you invest with burger franchise Rocket’s, they will provide you with assistance and advice when finding suitable premises for your restaurant.
Do you research and choose the fast food franchise that’s right for you in order to ensure you’ll receive the training and support you desire.
>> Read more:
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3. You can rest easy knowing your job is secure
Job security is something that everyone wants, but sadly not everyone gets to enjoy. However, when it comes to franchising in the takeaway and fast food sector, you can rest assured that your job is secure.
Not only will you be going into business with an already established brand with an existing customer base, you’ll be entering into an industry that is seriously lucrative in the UK market right now. The revenue of the fast food industry as a whole is expected to reach £20.6 billion by 2022 [IBISWorld], including a 9% rise in revenue as a whole as the world bounces back from COVID-19 restrictions.
Start running your own business as a burger franchisee today
With all these lucrative advantages, it’s hard to see why anyone wouldn’t want to start running a burger franchise and enjoying the rewards for themselves. Study the top burger franchises in the UK and decide which one is right for you, then research things like building a business plan and the latest tech trends innovating the fast food sector to put yourself one step ahead of your competitors.
Hannah Burnett, Point Franchise ©