Fat Phill’s
Fat Phill’s Franchise

Fat Phill’s

£100,000Minimum investment

£2,080,000Expected revenue after 2 years

Fat Phill’s – The fastest-growing smash burger brand in Europe

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Fat Phill’s Franchise Opportunities
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Fat Phill’s was founded in Amsterdam in 2019 and combines gourmet smash burgers with an aesthetic of early 90s hip hop, a new age industrial style and unique street art.

Franchise Concept & Key Figures

Franchising details

Since its foundation in 2019, Fat Phill’s has developed a reputation for great, quick service food, with eye-catching dishes like their loaded sandwiches, Philly cheesesteak fries, and juicy chicken tenders which are all made fresh to order in front of customers’ eyes. A delicious range of sides from onion rings to chicken wings round out the food offerings, with drinks such as milkshakes and cocktails as perfect accompaniments to complete the experience.

What Fat Phill’s is best known for, however, is its amazing Smash Burgers. Take the Big Belly Burger for example; a sweet bun, oozing with melted cheese, loaded with crispy bacon and – of course – several stacked smash burgers. The best quality beef burgers are smashed down on the griddle and piled up high with other fresh ingredients to create a truly indulgent burger. This process isn’t just useful for a stacking spectacle either, as the thinner burgers cook more evenly and develop a crispy caramelisation that is simply incredible.

Naturally, all of Fat Phill’s fantastic creations inevitably find their way to social media, bolstering Fat Phill’s online presence and tempting more and more customers through the door. With such big, high-quality dishes one may expect to pay a premium, but the menu remains accessible and reasonable priced for everyone. In addition, because all items are made to order, wastage can be kept to a minimum meaning that Fat Phill’s is a smart choice for franchisees looking for great margins.

Fat Phill’s has also received significant recognition within the restaurant industry. It has been recently crowned the fastest growing restaurant brand in The Netherlands by the FoodService Instituut in its Food500 report. Additionally its recent move into the United Kingdom and Germany have equally received assiduous media attention. Always in 2024, Fat Phill’s founder Armin Vahabian has been featured in Forbes’ 30 Under 30 in recognition of his outstanding entrepreneurial journey.

Franchise costs and details

Upfront fee : £20,000
Operating fee : Nil
Advertising fee : 2%
Minimum Households per Territory : 5000
Royalties : 6%
Total investment : £200,000
Average floor space : 1,500 sq ft (140 sq m)
Franchise premises required : No
Funding support : No
Business type : Franchise

Training and support

Fat Phill’s supports its franchisees in any way that it can so that they can fully focus on their store and customers. As a franchisee with Fat Phill’s you will have a great UK-based support network, with comprehensive guidance at every point in your journey. All franchise assistance is delivered by Freshly Baked, the UK Master Franchisee of global pretzel franchise Auntie Anne’s, which operates over 40 stores in the UK: an experienced group with a strong local structure to support you at every step.

On-going training starts from the initial stages of store design and continues through to marketing, staffing, and budgeting, providing help in the understanding of management and back of house systems. Support also includes:

  • Introductions to sources of finance: high street banks, asset finance companies, UK startup loans
  • Site selection, approval, and design
  • Franchise training and opening assistance
  • Training on kiosk, cost-control, and compliance technology
  • Access to brand marketing resources, including annual marketing calendar
  • Continued product development and innovation across the brand

Setting up a Fat Phill’s franchise site costs on average between £150,000 and £250,000, including the £20,000 franchise fee, while EBITDA is comfortably above 15%. The minimum investment in liquid capital that you need to have as a franchisee starts from approximately £100,000. However, depending on how successful your store is, you can expect to recover your investment in 2 to 3 years. Although much of this success will be dependent upon your performance in the running of day-to-day operations, Fat Phill’s talented support team will be with you at every step of your journey, so you will never feel alone.


Brand's history

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Launch of the concept


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Last opening date


15

Outlets


Join us

Have a look at your future Fat Phill’s franchise

Fat Phill's - the fastest growing food franchise in the Netherlands

Fat Phill's - the fastest growing food franchise in the Netherlands


Become a franchisee in 6 easy steps

01.

Step 01: Request for documentation

I fill out the form on Point Franchise to connect with the franchise.

02.

Step 02: Initial contact interview

The franchise reaches out to me for an initial conversation, usually by phone.

03.

Step 03: Becoming a franchisee

I receive full support from the franchise to bring my project to life (securing funds, selecting a location, etc.). If everything goes smoothly, I proudly join the brand as a franchisee.

04.

Step 01: Request for documentation

I fill out the form on Point Franchise to connect with the franchise.

05.

Step 02: Initial contact interview

The franchise reaches out to me for an initial conversation, usually by phone.

06.

Step 03: Becoming a franchisee

I receive full support from the franchise to bring my project to life (securing funds, selecting a location, etc.). If everything goes smoothly, I proudly join the brand as a franchisee.

Is our franchise right for you?

Discover the strengths of the ideal candidate to join our franchise:

Excellent Customer Service
4/4
Experience in Food and Beverage industry
3/4
Communication
4/4

An ideal Fat Phill’s franchisee will have previous experience in franchising, ideally within the Food and Beverage industry, preferably at an operator level. An understanding of the brand is essential, from the commitment to excellent quality of food and customer service to the importance of creating a chilled, relaxing atmosphere for customers to enjoy. Communication skills are also vital, as it is key to relate to Fat Phill’s customers through local marketing campaigns, social media, and in-store experience. Access to prime real estate is also necessary, as is the capability to negotiate favourable rental terms.

Above all else, a prospective franchisee must bring positivity and enthusiasm in actively engaging with the continued growth of the Fat Phill’s brand.

Fat Phill’s is an exceptional opportunity for both individual, multi-site, area hospitality developers to bring something new and exciting to their region. The popularity of smash burgers continues to rise, with the market valued at £5 billion in the UK alone in 2022 and estimated to grow by 26% by 2027.

Fat Phill’s is interested in franchise expansion in all regions, especially in the UK, Europe, and GCC countries. All proposed sites will be evaluated on a case by case basis and assessed for suitability, foot-fall, and potential revenue.

Want to know more?Get in Touch

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