Everyone makes mistakes - even the CEOs of huge franchise brands. But by educating ourselves on the blunders other people have suffered previously, we can reduce the chances of slipping up ourselves. Here are eight of the biggest marketing mistakes made by franchises in recent years.
If you want to advertise your franchise business, writing a press release is a great step to take. Although it may seem complicated and time-consuming at first, it can be a simple and highly effective way to spread news once you know the formula.
Knowing how to create engaging video content is becoming more and more important for business owners as time goes on. Consumers are increasingly favouring videos over written marketing material; they’re usually short, informative and engaging.
Whether you’re converting your independent business into a franchise network or thinking about investing in an existing company, consulting a specialist legal advisor is a sensible choice. But knowing how to find a franchise lawyer with the right level of experience can be tricky.
Social media presents a huge opportunity when it comes to marketing your franchise. From paid advertising to Pinterest pins, there are plenty of opportunities to promote your business.
Taking the time to make new contacts is something we should all be doing. And as we increasingly rely on digital resources, both in the office and in our personal lives, there is a rising number of opportunities to grow your circle. Here’s our guide to networking in a virtual world.
Franchise meetings can be just as nerve-wracking as standard job interviews; you need to be a convincing entrepreneur, investor, businessperson, leader and brand ambassador to succeed in becoming a franchisee.
When you imagine running your own business, you probably picture tasks like financial planning and organising marketing campaigns - but knowing how to address issues with employees is just as important.
Are you looking for ways to improve the level of franchisee happiness in your franchise? Boosting satisfaction across a network can take time, but it’s a vital process for franchisors who want to get the most out of their business.
It’s all very well deciding you’re interested in running a franchise network, but how do you make your investment opportunity attractive to budding entrepreneurs? In this article, we’re exploring how to create a franchise package to tempt would-be investors.
Have you got a franchise interview in the calendar? There’s no need to be nervous. Ultimately, it’s all about demonstrating your commitment to the brand and dedication to business success.
When you’re in the process of franchising your business, your main focus will be perfecting your operational model and recruiting franchisees. But to get ahead of the competition, you’ll need to spend some time considering the type of company culture you’d like to create.
When you’re busy running your own business, it can be easy to slip into unhealthy routines. Chances are, you’re focussed on achieving success and sometimes your determination to reach goals sometimes clouds your perspective.
We all need to focus on wellbeing from time to time, but taking care of your mental health as a business owner is vital. Being responsible for the success of an organisation and a team of employees can take its toll, but there are plenty of resources out there to help you maintain positivity.
If you’re running your own business, it can be hard to know when to start your employee recruitment scheme - particularly if you’ve been going it alone for some time. Luckily, there are a few signs to look out for.
Burnout is a very real issue for business owners across the world; a mixture of outside pressure and internal drive can lead entrepreneurs to take on unhealthy working habits.
When you’re a working mum, making time for family can be difficult - but it’s not impossible. There are many mothers who successfully run businesses, balancing their work and personal lives. Here, we’re exploring how to be a good franchisee and a good mum at the same time.
Want to become a better public speaker? We’ve put together our best public speaking tips to help you master this tricky skill and learn how to speak with confidence.The art of addressing a crowd doesn’t come naturally to most of us. According to verywellmind.
If you’re busy running your own business, it can be difficult to find the time for a prolonged break. But taking time off as a franchisee is imperative; it allows you to protect your mental health and return refreshed and full of ideas.
Seeing your money drip away through monthly bills can be demoralising, particularly if you’re trying to run an economically-efficient business. But if you’re wondering how to save money as a business owner, you’re in luck - there are lots of creative ways to reduce your outgoings.
As a successful franchisee, there are lots of ways you can support the local community. If you’re looking for guidance on how franchisees can play a role in supporting the residents and businesses around them, here are some of our best ideas.
The franchise agreement represents a legal partnership and outlines the responsibilities of each party. But, as a franchisor, you have a duty of care towards your investors, which doesn’t end until they leave your business.
Podcasts can give you information, insight and reassurance - all while you get on with your day - and there are lots of resources for entrepreneurs out there. Get ready for a career change or learn to be a better business owner with these top entrepreneurship podcasts.
As time goes on, franchisors are increasingly finding ways to incorporate technology into their business networks, a process accelerated by the Covid-19 pandemic.
Franchises come in all shapes and sizes, but they’ve got one thing in common: they’re defined by their staff. In today’s competitive business environment, brands must understand the importance of hiring the right employees in order to see success.
As the franchisor, you have a significant influence over whether an entrepreneur chooses to invest in your business. The way you treat your existing franchisees and the culture you create in your franchise network will play a huge part in any potential investors’ decision-making process.
When you think about franchising, the prospect of being a franchisor’s first franchisee doesn’t always spring to mind. But business networks have to start somewhere and someone has to be brave enough to take the leap.
Avoiding burnout seems to be the focus of a nationwide movement at the moment - but what happens if you’re already experiencing the symptoms of burnout? There are ways to restore the balance without compromising your work.
Effectively dealing with franchisee underperformance can be difficult at every stage of the franchising process. But, as a franchisor, this is one of your primary responsibilities, and poor performance can quickly impact your brand reputation.
In a world that’s more connected than ever, distractions are waiting around every corner. It can be difficult, as a business owner, to stay focused and productive at work. Whether you’re running your own business or running a franchise, your attention is always being pulled in multiple directions.
Customer experience, often styled as CX, is becoming more and more important in an increasingly competitive marketplace. Make your franchise stand out from the crowd by providing memorable, quality customer service.Running your own business in 2021 means competing on many different levels.
In a franchisor-franchisee relationship, both parties work together to achieve success. The importance of a positive franchisor-franchisee relationship is high, and every aspect of the business can be impacted by the strength of this central relationship.
Franchisees represent your brand across the country. They face the public, they operate under your name, and if they’re satisfied with their business, your entire business could suffer as a result of poor customer service.
Choosing the right name for your franchise can be tricky. It’s the first point of contact that most customers will have with you, and it’s a big decision to make. Here’s how to choose the right name for your business that represents what you’re all about.
Forging a successful franchisor-franchisee relationship is a necessity for franchise success. This can be achieved most successfully via a balance of professionalism, dependability and hands-on leadership.
Sustainability is a hot topic right now, and after a period of pandemic-induced reflection, more people are investing in protecting the environment and safeguarding the future of the planet than ever.
Running a franchise can be a demanding job. In order to be successful as a franchisee, you’ll need to quickly learn how to set realistic expectations for yourself. How to get the work done in a way that works for you. Here are some tips to help you do just that.
You know what they say about the best laid plans, right? Even with all the research, planning and vetting in the world, franchisees will occasionally underperform in their roles. And when they do, a franchisor will need to take action to protect their brand.
Point Franchise
