Articles, blog posts and case studies can go a long way when it comes to marketing your franchise. But crafting a well-written and engaging piece of work can be tricky, particularly if it doesn’t come naturally to you.
PR is one of those terms we hear a lot in a business context, but many people aren’t 100 percent sure what it actually means. So, exactly what is public relations? In this beginner’s guide, we’ll be exploring how to market your franchise with PR.
Thinking about marketing your franchise? Blogs and news pieces are a great way to grab people’s attention. You don’t have to be a brilliant writer to create an interesting blog. To help you get started, we’ve put together some of our top tips for writing a great blog.
If you’ve never thought of using social media in your franchisee recruitment process, you could be missing a trick. More and more businesses are turning to sites like Facebook and Twitter to find suitable candidates to join their teams, and there’s no reason why you can’t do the same.
If you’ve spent weeks or months finding your perfect franchise opportunity, completing application forms and attending meetings and interviews, being rejected as a franchisee candidate can be incredibly disheartening.
Being a franchisor and running a franchise network is no easy task and, to do the job successfully, you’ll need to develop an effective leadership style. Keep reading to learn more about the most common strategies for running your own business.
Wondering how to find your first franchisee? There are a number of effective ways to kick-start your franchisee recruitment drive the right way. Here are our top tips on finding your very first franchisee.
If you’ve set a target to boost your profits in the New Year, you’re not alone. Come January, the thoughts of business owners across the world turn to New Year’s resolutions and revitalising long-term goals.
Always wanted to start your own business? With a New Year laid out before you, now could be the ideal time to lay the groundwork for your next venture. If you’re not sure where to begin, look no further.
Looking for a New Year’s Resolution for your business? Focusing on your marketing and community outreach strategies could be the best way to get the new year off to a productive start. Here’s how to promote your franchise, and why January could be the best time to do it.
The New Year is a great time to change your habits and shake up your routine. If you’d like to boost your productivity in January, now’s the moment to learn how to optimise your time and work more efficiently. Keep reading for some of the best New Year’s resolutions for business owners.
Investigating blogging as a marketing tool? If so, we believe you’re on the right track. Starting a blog - and maintaining it - is a great way to promote your franchise business and gain that all-important online brand visibility.
Running a franchise network is about more than just appointing franchisees and handing over an operations manual. To succeed as a franchisor, you must be prepared to implement continuous learning and development opportunities.
Sometimes, the thought of appearing impolite can prevent us from finding the answers we really need, especially when it comes to business. But if you’re going to invest your time and money in someone else’s franchise, you need to broach the difficult topics.
Have you always had a passion for photography but never been sure how to turn it into a livelihood? Joining a portrait studio franchise offers investors the chance to set up a lucrative and fun business.
Many business owners underestimate the importance of goal-setting. But planning out a rough schedule for your entrepreneurial journey can have huge benefits. By introducing targets, you’ll put yourself in a strong position to take action when necessary and move on when the time’s right.
Who doesn’t love crepes, waffles and sundaes? If you’ve always dreamed of starting your own ice cream shop or dessert business, you might be interested in finding out about franchise opportunities in the food service industry.
Running a franchise business involves a significant amount of time, money and effort, so it’s important you choose the right investment opportunity. Here’s our round-up of the top 10 questions to ask franchisors when you’re investigating their franchise.
Many of us are seduced by the idea of rapid business growth, a quick rise to high profitability and an impressive schedule of launch dates. But taking the time to develop your franchise network at your own pace also has its benefits - let’s find out more.
Implementing a successful marketing campaign shouldn’t just involve shouting about your product. It’s about fully understanding the wide variety of promotional techniques out there and selecting the right ones for your franchise business.
We’ve all been there; stuck in a never-ending loop of distraction and frustration. In years gone by, we’d have to put all our effort into trying to boost productivity ourselves but, happily, there is now a plethora of digital time-saving tools available.
Being a business owner is about more than just turning a profit; as a leader in your community, you have the chance to make a real impact on those around you. Keep reading to find out how to support the causes you care about through your company.
As the pandemic has forced companies to embrace new ways of working, many bosses are considering incorporating remote operations into their long-term business plans.
Everyone makes mistakes - even the CEOs of huge franchise brands. But by educating ourselves on the blunders other people have suffered previously, we can reduce the chances of slipping up ourselves. Here are eight of the biggest marketing mistakes made by franchises in recent years.
If you want to advertise your franchise business, writing a press release is a great step to take. Although it may seem complicated and time-consuming at first, it can be a simple and highly effective way to spread news once you know the formula.
Knowing how to create engaging video content is becoming more and more important for business owners as time goes on. Consumers are increasingly favouring videos over written marketing material; they’re usually short, informative and engaging.
Franchise consultants offer a useful service in the world of business investment, bridging the gap between budding entrepreneur and growth-oriented company.
Whether you’re converting your independent business into a franchise network or thinking about investing in an existing company, consulting a specialist legal advisor is a sensible choice. But knowing how to find a franchise lawyer with the right level of experience can be tricky.
Social media presents a huge opportunity when it comes to marketing your franchise. From paid advertising to Pinterest pins, there are plenty of opportunities to promote your business.
Taking the time to make new contacts is something we should all be doing. And as we increasingly rely on digital resources, both in the office and in our personal lives, there is a rising number of opportunities to grow your circle. Here’s our guide to networking in a virtual world.
Franchise meetings can be just as nerve-wracking as standard job interviews; you need to be a convincing entrepreneur, investor, businessperson, leader and brand ambassador to succeed in becoming a franchisee.
Looking into franchise resales? Don’t forget to ask these important questions before handing over your money for a previously owned franchise unit.Like all business opportunities, franchise resales come with their own unique set of processes and complications.
When you imagine running your own business, you probably picture tasks like financial planning and organising marketing campaigns - but knowing how to address issues with employees is just as important.
Being approved for a franchise opportunity, securing funding and setting up a business are achievements in themselves - but what about once launch day has passed? Here, we’re exploring what happens in the first year of franchising and how new franchisees can measure their success with a series of
Are you looking for ways to improve the level of franchisee happiness in your franchise? Boosting satisfaction across a network can take time, but it’s a vital process for franchisors who want to get the most out of their business.
It’s all very well deciding you’re interested in running a franchise network, but how do you make your investment opportunity attractive to budding entrepreneurs? In this article, we’re exploring how to create a franchise package to tempt would-be investors.
Point Franchise
