Sandstone Yoga & Pilates franchise

Min investment
£9,950 +VAT


Sandstone Yoga & Pilates franchise


Sandstone Yoga & Pilates operates online & in the community. Offering daily classes from a varied timetable, along with short and long courses, workshops, 200 hour Teacher Training, CPD’s (continued professional development courses), UK and international retreats, studio hire, corporate bookings and one-on-one yoga classes.

Minimum investment
£9,950 +VAT

Funding support
Third Party

Total investment

Franchise fees
£9,950 +VAT

Business type

Expected revenue after 2 years

Minimum investment
£9,950 +VAT

  • Operating fee:
  • Advertising fee:
    2% of revenue
  • Royalty fee:
    9.25% of revenue
  • Average floor space:
    None - home based and online

About Sandstone Yoga & Pilates

Do you want to join a £1bn per year industry?

Why Franchise with Sandstone Yoga & Pilates?

Franchising with Sandstone Yoga & Pilates offers you a flexible lifestyle business. You do not have to be a yoga teacher. 200 hours Yoga teacher training is provided within the model.

Running a successful yoga and Pilates business is a rewarding, fulfilling career. Building up the asset of a successful business helps you to create wealth whilst helping people immensely.

Be a part of an established business with a proven a model with Sandstone Yoga & Pilates - a member of the BFA and EWIF.

What do I get?

Our unbeatable package includes:

  • Full 200 hour training to become an accredited yoga teacher
  • Unlimited access to our Online SuperStudio Schedule
  • Access to join an established yoga brand
  • Lifestyle flexibility
  • Building your own yoga community
  • Running your own workshops
  • Running your own UK and overseas retreats
  • Developing lucrative corporate clients
  • Access to our accredited Teacher Training Academy
  • A huge wealth of talent, experience and support

You will need minimum £9,950 to set up your yoga business. Sandstone Yoga & Pilates is partnered with all the major high street franchise banks for funding support of up to 75% of the set-up costs (Lloyds, Natwest, HSBC).


The yoga & Pilates market in the UK is booming. These disciplines are more popular than ever. The current situation is revolutionising the way we do
business here at Sandstone and we have been well placed to capitalise on the online movement.

Our strong brand continues to increase its reach. With yoga, Pilates, meditation and mindfulness dropping into the mainstream there’s never been a greater time to make this industry your choice to open a flexible lifestyle business.


It is possible to start your yoga business with our Petra package and move to our Marrakesh package at a later date.

Petra Package

Sandstone Petra Package: run your own yoga business through access to our online SuperStudio by working from home and from other community venues. 

Investment level: £9,950 +vat

  • Online super studio schedule
  • Studio schedule/ timetable (online &/ or community based)
  • Workshops
  • Courses
  • UK retreats
  • International retreats
  • One-on-ones
  • External bookings
  • Referrals from
  • Teacher training

Marrakesh Package

Sandstone Marrakesh Package: run your own high performance yoga studio with access to our online superstudio & operating a business from a commercial building.

Investment level: £19,950 +vat + studio fit out

  • Online super studio schedule
  • Studio schedule/ timetable (online studio based)
  • Workshops
  • Courses
  • UK retreats
  • International retreats
  • One-on-ones
  • External bookings
  • Run your own teacher training


Training and support provided

Do I need experience?

Don't have experience with teaching yoga? No problem, Full Yoga Teacher Training accredited Yoga Alliance Professionals is included.

As a franchisee you are fully supported throughout the process of opening your business. The Sandstone Business Hub is based in the West Midlands where business, finance and marketing support are provided. Having this support system is critical to your success. It is integral to our commitment to all of our franchisees, and our values here at Sandstone Yoga & Pilates.

What else do I get?

As a franchisee you will receive:

  • Business support and expert advice setting up your own studio
  • Marketing and promotional support from a established brand
  • Tried, tested model and successful class schedule system
  • Front of house training
  • Help recruiting your staff
  • Detailed Operations Manual covering every aspect of the business


The ideal Sandstone Yoga & Pilates franchisee

Are you...

  • Looking for a change in career, something that offers a lifestyle change?
  • Interested in making yoga accessible to anyone?
  • Hardworking, resilient and self-motivated?
  • Ambitious and determined to succeed?
  • Optimistic and physically fit?

Do you want to...

  • Move away from a corporate working environment into lifestyle/wellbeing?
  • Invest into the wellbeing industry which is growing each year rapidly?
  • Invest your time to develop a healthy yoga business which can be sold on as asset?
  • Live a life where you make many of the decisions but you have all the backing of a big brand?

If your answer is yes, we want to hear from you! No yoga teaching experience is required!


Sandstone Yoga & Pilates' history

From the attic to award winning studios:

Sandstone Yoga & Pilates began when Michelle Nicklin trained to teach yoga after a lengthy career teaching economics in Secondary School. Practicing from her loft at home, Michelle started to gain interest from friends that also wanted to start yoga. This is where she began to teach and soon had a keen following. This brought her to hiring a local space to accommodate her clients where her classic Hatha style with Yoga Nidra could become accessible to even more people interested in the benefits of yoga.

5 years in the making, the Sandstone Yoga & Pilates brand then became a reality. After an inspirational trip to Petra, Jordan, Michelle decided that her yoga studio - Bliss Yoga - would transform into what is known today as Sandstone Yoga & Pilates.

Sandstone has a very powerful spiritual meaning. It is called the stone of creativity; it is a stone of strength within relationships both at home and in the workplace; it helps you to stay focused, happy and discern the truth. Sandstone is the very essence of our Yoga brand.

Continuous growth

With 4 studios operating in Aldridge, Bearwood, Broadway (Cotswolds) and Sutton Coldfield, the Sandstone brand is growing in the short time since 2017 when the first franchisee came on board. Each studio goes from strength to strength, offering varied and interesting timetables, training, workshops, UK and international retreats and more. The wellness and fitness industry has never been so exciting with more of us searching for an outlet to relieve stress and balance our busy lifestyles.

With the pandemic situation, the Petra package was launched as more people respond to online classes.


We run a range of classes & workshops from our yoga studios, as well as hired venues and now our online SuperStudio. We offer UK and International retreats throughout the year in amazing locations. We have established a reputation for inspirational teacher training in our Academy offering the first 200 hour Yoga Alliance Professionals accredited & Post-graduate Continued Professional Development courses. It is an unbeatable product range.


  • Warm welcome: we are just so pleased you made it to class!
  • Non-competitive: we have classes for everyone to journey through
  • Authentic: no gimmicks, just great experiences
  • Highly trained teachers: we are with you on the mat
  • Afterglow: you will leave feeling happier & healthier


Michelle Nicklin is a visionary leader within the yoga world. She has practised yoga since 1990 and is the Founder of Sandstone Yoga & Pilates,
which started humbly in her attic. She is a Senior Yoga Teacher with the Yoga Alliance Professionals and is the Director of the Sandstone Teacher Training Academy. Michelle loves working authentically within the yoga business world. Her passion is to develop and mentor those who own yoga businesses.

“I love working with others to create supportive yoga communities. That’s my calling and I feel so privileged that I had the courage to follow my own path.”

Michelle writes a monthly column for OM Yoga Magazine and has had over 2000 babies born from her pregnancy yoga classes. As well as personally mentoring franchisees, she mentors for the Prince’s Trust and is a member of Encouraging Women into Franchising. She continues to personally mentor all franchisees.

Case studies


A graduate from our Sandstone Teaching Academy Katie has been practising yoga for over 15 years and it has been with her through many important stages of her life, including the birth of her son in 2015. She graduated from the very first Sandstone Teacher Training Course in 2017 and has been teaching children and adults out in the community.

She loves to welcome people of all ages and abilities to her classes and encourages a non-competitive environment.

Having worked in the corporate world, with a demanding role in marketing for large retail companies, Katie opted for a change of pace in her career after the birth of her son. Having taught yoga out in the community after graduating and making a success of that, she decided that being part of the Sandstone Yoga brand would be the natural next step in forwarding her yoga career.

Owning the Aldridge studio gave her the lifestyle she yearned for. A business owner with the flexibility of looking after her son and balancing her family life with her husband whilst earning a great income.

The support of the Sandstone Yoga & Pilates team also offered her the chance to learn about the business and gain crucial advice all under one roof.

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