NKD Pizza franchise

Min investment
£50,000 +VAT

Outlets
25

NKD Pizza franchise

Join the pizza revolution

NKD Pizza is an international pizza franchise operational in 5 countries with an additional three countries opening soon, as a proven and profitable business, with a proven business model across multiple global markets this is not just another pizza franchise “it’s a feeling”.

Minimum investment
£50,000 +VAT

Funding support
No

Total investment
N/A

Franchise fees
£14,750 +VAT

Business type
Franchise

Expected revenue after 2 years
£750,000


Minimum investment
£50,000 +VAT

Outlets
25
  • Operating fee:
    N/A
  • Advertising fee:
    3% marketing fee
  • Royalty fee:
    6%
  • Average floor space:
    800sqft to 1,000sqft

About NKD Pizza
Franchise

THE OPPORTUNITY

NKD Pizza has seen incredible growth over the last two years with a committed international pipeline of 684 openings across eight countries

To ensure the successful rollout of this pipeline of stores, we have Recruited a strong team based out of our new NKD Pizza HQ in Edinburgh. With this strong team and international marketing agency partnered with robust operational procedures and supply chain, this gives our franchisees a fast-growing recognisable brand to launch in their territory with the confidence of having a strong support network behind them.

Always looking to strengthen the NKD Pizza brand, we are developing new and exciting concepts like the recent launch of Slices by NKD Pizza into 2 UK forecourt locations with an additional site currently under fit-out launching very soon.

We are looking to build on this current growth by partnering with dynamic franchisees to open the NKD Pizza brand in additional territories, from master franchisees and area developers to single-store operators. NKD is the perfect brand to add to your growing franchise portfolio or start your entrepreneurial journey.
There is a high demand for territories in the UK, make sure you grab a slice of the NKD action before you miss out on your preferred region is taken.

NKD pizza franchise delivery

OUR VISION

  • Be one of the top 5 QSR brands in each operational market.
  • Operationally streamlined, for our franchisees to be profitable and our customers to have a market-leading experience ensuring high repeat order rate.
  • Maintain being a quality-focused brand ensuring we are always delivering high-quality products to our customers.
  • Regular product development for new menu items to ensure we are offering our customers variety.
  • Partner with multi-unit master franchisees, area developers and single-site franchisees to grow a network of successful UK franchisees.
  • Provide our franchisees with strong support and training to ensure their growth and the growth of the NKD Pizza brand.
  • Support single-site operators on their journey to become multi-unit operators.

INSIDE OUR STORES

When customers come into our stores, we want them to feel welcome and excited to try our food. It is all about having a great experience, and we want the interior to reflect this feeling.

We understand that every one of our franchised stores is different in shape and size. We have done the work with, designers, architects and consultants to make sure when you open your NKD Pizza location it is optimised for delivery and efficiency.

For locations which have sufficient space, we love to build an area for our customers with a bar counter with a small dining area so customers can enjoy a slice of NKD in our high street locations.

We work with leading kitchen suppliers and have negotiated commercial terms on critical pieces of equipment. We continue to work closely with these suppliers to ensure our franchisees are getting the best equipment while minimising the cost of opening one of our stores. 

NKD Pizza Franchise store

THE MENU

It all started with our trademarked Ancestral Blend of 10 grains; this is not just a marketing gimmick; it was to offer customers a higher quality, tastier pizza.

To bring our pizzas to life, we use fresh, local natural ingredients. Our dough is handcrafted using a combo of grains and baked to a perfect harmony of “crunch and chewiness”.

We use a unique blend of herbs and spices, mixed to perfection for a lush NKD Pizza sauce. The toppings used are bursting with flavour, creating a pizza that honours and celebrates the spice of life.

Our supply chain team are always working with our suppliers to make sure we are offering our customers with dietary requirements alternatives. Our stores provide gluten-free, vegan and Halal options to ensure we are catering to all our customers need.

THE DETAILS

The financials and setup costs vary from location to location. Once you have paid your deposit, our team can support you with the business planning, below is a snapshot to give you an idea of some of the costs and requirements.

  • Franchise fee per unit payable before opening
    • £14,750
  • Royalty fee
    • 6%
  • Marketing fee
    • 3%
  • An exclusive territory franchise agreement
    • Five years renewable
  • Commercial property category
    • A5 usage
  • Optimum store dimensions
    • 700 to 1,000sqft
  • The full cost to set up, including franchise fee and fit-out
    • £50,000 - £120,000
  • Additional chicken shadow brand included

Now you know more about franchising with NKD Pizza, contact us to request a franchise prospectus and speak to our Growth team

Training and support provided

MARKETING SUPPORT

We want your store to be as successful as it can be, that is why we have developed robust marketing tools and strategies to help each franchisee from launching their store to quarterly large scale campaigns. The below items are some of the resources that each of our franchisees has access to, these remove the guesswork for you.

  • Brand Guideline
  • Brand manual
  • Social Media Guidelines
  • Social Media Crisis Guidelines
  • Full e-commerce ordering platform
  • Software to track all details of each order from dough to door
  • Fully set up store-level social media accounts
  • Menu formats, flyers and additional marketing materials design and ready to print
  • Store launch marketing guidelines
  • Access to our UK marketing team to support you on driving your business forward

TRAINING

We have developed a concise twenty-day training plan. This plan gives comprehensive training on all aspects of managing and running a successful NKD Pizza location. Below is an outline of the training plan. All training will be carried out by our training team in your store this means we can train your full team in the location they are going to be working in.

  • Fifteen days of on-site training in your NKD Pizza Location before the soft launch week, where we will assist you in other staff training, snagging, planning for a soft launch, planning for the launch event (if any) and initial trading.
  • Five days of working with and mentoring your team during the first week of operations.
  • Other sessions may take place at the Support Office or a third-party supplier of training.

We have developed a suite of online training videos to ensure we are delivering the NKD training to our franchisees during the Covid 19 crisis. This suite of videos will remain available to provide training to new team members to ensure constant team development.

SUPPORT

We offer professional support throughout the process:

  • Development Assistance
  • Site selection assistance and guidance
  • Advice on negotiating the business terms of the lease
  • Recommended restaurant designs and detailed layouts
  • Complete equipment lists and specifications
  • On-site inspections during construction
  • Introduction to bookkeepers and recommendations on the accounting software we recommend.
  • Operations manual
  • Online training and testing for associates
  • Purchasing programmes
  • Management tools for food, labour controls
  • We offer professional support throughout the process
  • Development Assistance
  • Site selection assistance and guidance
  • Advice on negotiating the business terms of the lease
  • Recommended restaurant designs and detailed layouts
  • Complete equipment lists and specifications On-site inspections during construction
  • Introduction to bookkeepers and recommendations on the accounting software we recommend.

Operational Support

  • Operations manual
  • Online training and testing for associates
  • Purchasing programmes
  • Management tools for food, labour controls

 

NKD Pizza's history

THE NKD TRUTH

Our story began in 2006, in our funky hometown of New Orleans within a cinder block building, lovingly referred to as ‘the lab’. Hailing from a vibrant city of musical culture, Mardi Gras colourful carnivals and Cajun influences, our founders developed a fire in their bellies to create a vivid range of pizzas. Inspired by ancestral dough recipes and the power of simple, fresh and local ingredients to ignite your taste buds, our first NKD Pizza was born.

GSP Group acquired the business in 2015 and set about rebranding from Naked Pizza to NKD Pizza to expand out of the US and into global markets. They wanted to develop and grow the brand by partnering with the right franchisees.

We want nothing to come between you and your fantastic pizza experience. So we adopted ‘the carry-out and delivery store model. This is an efficient model, using swift operations focussing on the quality of your experience guaranteeing your order arrives in a flash, ready to munch on at a fair price. Our standard pricing and ethos of transparency have resulted in customer loyalty, building a reliable foundation for growth and expansion.