The membership-based massage business was delighted to announce recently that it had been able to overcome and embrace the challenges of COVID, and was now experiencing financial recovery.
The Massage Company isn’t just surviving - it’s thriving! The spa franchise has emerged from the pandemic more strong and profitable than ever. In the words of Charlie Thompson, Founder and Managing Director, “Clients who signed up for a 50-minute massage once a month weren’t able to have them when the restrictions forced us to close our doors. So when we were allowed to open again, we invited them to play catch-up by having 80–minute sessions every fortnight instead.”
Charlie continued, “Now they’ve realised how good those extra sessions make them feel and how beneficial the treatments are for their wellbeing, they’ve formed a new habit and are sticking with the longer, more frequent sessions. That’s an unexpected side-effect of the pandemic restrictions and has put us ahead of where we imagined we’d be, both financially and in our business development.”
Plus, The Massage Company “used the compulsory downtime to [its] advantage”, testing out a new operating system called MyTime at one of the centres and working out any glitches and issues “without impacting on our franchisees or their businesses”. Now, the kinks are ironed out and the operating system has gone from “quite heavily server-based to web-based” - a move that will save franchisees money AND give The Massage Company “better integration and functionality in the future”.
Charlie’s final words on the situation, and on the joys of being in a profitable position after such a challenging couple of years, were these: “We went at it all guns blazing and tried to attack the lockdown situation in a really positive way - and ended up being more successful rather than merely limiting any damage. Franchisees are coming in now to a business that’s so much further ahead than it would have been.” If you’re interested in becoming one of those lucky franchisees, you can find out more about investing with The Massage Company via its profile page, linked above.
Lily Sweeney, Point Franchise ©