Supercuts partners with Major League Baseball
Regis Corporation has announced a multi-year, exclusive partnership between Supercuts and America’s most historic sports league.
Supercuts will partner with Major League Baseball (MLB) in an exclusive, multi-year deal. The announcement was made by Regis Corporation, the largest operator of hair salons in the world.
Supercuts is now the Official Hair Salon and Official Hair Stylists of MLB, which gives the company exclusive rights to promote MLB Spring Training, regular season and postseason games. This sponsorship is set to be implemented through the MLB’s broadcasting, digital, mobile and social platforms.
“We anticipate that our new relationship with MLB will be a highly effective platform for Supercuts to support the growth of our franchised and company-owned salons across North America,” said Hugh Sawyer, President and Chief Executive Officer of Regis Corporation.
“Our Supercuts brand will be integrated throughout MLB’s highly successful and connected ecosystem of millions of fans on MLB Network, MLB.com, social media and the leading sports television networks. Given the quality and breadth of MLB, we believe this will be a home run for our Supercuts salons, stylists and guests.”
The 2018 baseball season began on 29 March, and the Supercuts-MLB partnership will be promoted across 2,600 local Supercuts salons across the US.
“We are pleased to welcome Supercuts and the Regis Corporation into the Baseball family,” said Noah Garden, Executive Vice President of Commerce, MLB.
“After a memorable 2017 season, 2018 is poised to be another thrilling year of Baseball and we’re glad that Supercuts is joining us to be a part of the excitement.”
The partnership is a big win for Supercuts. MLB is the most historic professional sports league and is watched by millions of Americans every year. The league consists of 30 member clubs in the US and Canada and still represents the absolute pinnacle of professional baseball. Supercuts is one of the franchises owned by Regis Corporation, which operates over 8,880 locations worldwide.
Gemma Brown, Point Franchise ©