Snappy Tomato Pizza recently picked up a prize at the Indiana Tourism Association Awards night.
The award recognised the success of the pizza franchise’s 2019 Family Fun Guide, a 16-page booklet featuring all the business’s takeaway locations in the state of Indiana. Hoping to encourage its customers to go sightseeing across the region, Snappy Tomato Pizza highlighted 17 tourist attractions, as well as day trip suggestions and local businesses in the guide.
The Indiana Tourism Association noted the franchise’s generosity in promoting other organisations when they presented it with the award for Best Culinary Focused Marketing. The celebration took place at Caesars Southern Indiana Casino on the 2nd, 3rd and 4th March, and attracted more than 200 tourism representatives from across the state. Every year, the association keeps an eye out for the businesses boosting Indiana’s economy.
The convention involves giving awards in 10 different categories and, with 60 entries in total, competition is stiff. But the judges were quick to praise Snappy Tomato Pizza’s marketing efforts.
“Congratulations to Snappy Tomato Pizza, we (the judges) were incredibly impressed with the amount of detail around the campaign’s performance. I order a pizza on almost all of my trips; the next one will be a Snappy Tomato Pizza.”
The popular guide even included details about its franchise opportunities and exclusive coupons for readers to use at their nearest Snappy Tomato Pizza branch. The booklet was then printed 50,000 times and distributed from 48 of the franchise’s sites. It was also marketed online and on the radio as far away as Tennessee, Ohio and Kentucky.
The guide has certainly proved successful for Snappy Tomato Pizza. For the eight weeks following the guide’s distribution, its website traffic was 11 percent higher than it was in the same period last year. Brand recognition was also up 16 percent and, most impressively, visits to the franchise’s online ordering page had increased by 121 percent.
Alice Tuffery, Point Franchise ©