Since its doors reopened on April 12th, membership levels at the gym franchise have increased by an impressive 14.27%.
Established in 2003, Snap Fitness has been growing ever since, and the gym franchise has managed to bounce back post-pandemic in style, building up its membership levels significantly. In the words of the company, “The European Health & Fitness report conducted by Deloitte, in partnership with Europe Active, reported in December 2020 a loss in the region of 10 million members across Europe, an average 15.4 per cent.”
Happily, though, “Snap Fitness bucked this trend and saw membership numbers grow by 14.27 percent across the same number of sites against those recorded in February 2020 by the end of June 2021.” The franchise believes this increase is due to a heightened awareness, post-COVID, of the importance of health, wellbeing and exercise. Jon Cottam, Snap Fitness CEO for Europe, the Middle East and Africa, agreed, and said, “The industry has the potential to see continued positive growth – if we ensure that we adopt a more inclusive approach.”
Jon is hopeful membership levels will continue to rise in July and August, and explained that, “We have seen a larger increase in members in our out of city centre locations as people continue to work from home. As we approach the next phase in the easing of COVID restrictions on 19th July, we expect to see yet more people returning to the city centres.”
If you’d like to become a Snap Fitness franchisee, helping people across the UK to adopt positive lifestyle habits and get fit, you can invest with the franchise for a minimum initial amount of £160,000. Find out more about franchising with Snap Fitness via the company’s profile page, which is linked above.
Cara Squires, Point Franchise ©