With a unique visual identity, concept, and effective marketing plan, Moak Pancakes is set to bring the popularity of American-style pancakes to Britain, capitalising on a gap in the market. But to do that, they need new franchisees.
Point Franchise welcomes Moak Pancakes!
Attention-grabbing branding with historical underpinnings
Moak Pancakes was founded by Sten and Sammy in 2016, between the canals of Amsterdam. Their concept was American-style pancakes and juices that are healthy and appealing, enjoyed in an urban setting that is a bit hip-hop. Their servings took off in Amsterdam and are now expanding across the English canal to the UK, focusing on metropolises and university cities. In fact, Moak Pancakes are gearing up to open 25 new stores in the next five years, and you can be one of them.
As reported by Lumina Intelligence, the UK market value for cafés will exceed pre-pandemic numbers this year, hitting £4.6 billion. One of the reasons behind this rapid recovery is the hybrid working shift carving out more time for Brits to visit cafés.
A healthy pancake concept that attracts free exposure
One of the unique features of Moak Pancakes is its brand identity comprising a modern aesthetic and bright pink, attracting attention. Moak means 'Mokum' and is the Yiddish word for 'Safe Heaven', which in the mid-1900s was used by Amsterdammers to refer to their city. Secondly, the Moak concept consistently attracts young influencers for its identity, providing free exposure and digital marketing. One drawing pancake is the iconic 'Gold-digger'; a decadent dish served with 22 karat gold leaves, Versace cutlery, and champagne.
Lastly, Moak Pancakes offers their special maple syrup and pancake mix and merchandising of shirts, hoodies, bags, pins, and more. In other words, Moak Pancakes' brand and marketing approach is carefully thought out, planned and executed, bringing in new pancake-craving customers.
What you will need to start
Moak Pancakes' locations range from 140 square metres to 230 square meters (1,500 to 2,500 square feet), with the largest site having an outside terrace; the total investment to get started varies. However, expect it to land between £100,000 incl. VAT to £250,000 incl. VAT, with the option to fund some of this using a third party, such as a bank. Then to onboard new franchisees, ensuring your success and profit, Moak Pancakes charges £25,000, with an ongoing 2% advertising fee and 6% royalty fee, as you get exclusive access to a unique brand identity recognisable anywhere.
New Moak Pancakes franchisees will receive:
- Extensive support in finding the right location and lease negotiation
- An outstanding operational model with minimal waste, high-profit margins, and staff efficiency
- A high-performing marketing strategy based on influencer marketing, digital marketing, and brand activation
- Encouragement and support to expand and increase store count
- Complete design and interior decoration support
- Ongoing financial management support from a full-time field support team
So if you have experience in customer support or the Food & Beverage sector, are connecting with the brand identity, and are eager to not stop at one establishment, Moak Pancakes is looking for you!
To become part of Moak Pancakes' burgeoning success, click the contact button below, and then you will get in touch with them in an informal conversation to get you started.
Jakob Pii, Point Franchise ©
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