Papa Johnís UK is set to deliver a name for itself separate from its American counterpart

Papa John's franchise
Papa John's Better Ingredients. Better Pizza.

Papa John's is an international pizza franchise with over 5,000 stores worldwide in more than 40 markets.

Published on

After a challenging few years, the fast-food giant is determined to get a slice its US counterpartís success of its own accord.

Pizza franchise Papa Johnís is looking to differentiate its UK operations from its US branches, encouraging Giles Codd, marketing director, to move away from the brandís former stance and create a name for itself. He revealed that the UK franchise will not be marketing itself in the same way as the US business has done with Shaquille OíNeale, after he invested in nine American outlets: ďHeís very much part of US business and the global brand as it stands.Ē

Although Codd admits he will not be switching up the brandís strategy entirely, he plans to refocus in order to reach through to a younger audience and keep their product fresh.

ďWeíre really keen to keep changing and looking to the future. And ultimately... we want to be fun,Ē he explains.

The UK pizza delivery franchise sector is worth £2.1 billion. The pizza franchise is constantly pushed to keep up with its competitors but does so through its originality and keeping its concepts fresh and relevant to todayís younger audience, ensuring the brand gets ahead of the pizza-business game and its rivals.

One of its most recent marketing successes is the launch of its range of vegan products, teaming up with vegan-cheese brand Sheese and dishing out new recipes for its loyal vegan consumers.

"We'll continue to look at those smooth eating trends and habits and making sure we're ahead of the curve," Codd adds.
Despite the challenges the brand could face due to current political uncertainty, the franchise is staying on its toes to keep up with new delivery companies like Deliveroo, Uber Eats and Just Eat. Despite this, it refuses to see the new businesses as competition but as a partnership. Codd explains, ďitís really important for them to work with the giants and understand their business and see how we can help each other.Ē

Other recent news
Did you enjoy this article? Please rate this article
Be the first to rate this article
These articles may interest you

The Economics of Running Your Own Business

Running your own business can be tough, especially when it comes to managing your [...]


BECOME A FRANCHISEE

Top 7 Sports and Fitness Trends of 2020

Keeping fit is big business in the UK. But for your fitness franchise to stand [...]


FOCUS ON BUSINESS SECTORS

Q&A: Does Deliveroo Franchise in the UK?

Deliveroo is the third biggest takeaway delivery provider in the UK, behind Just [...]


CHOOSING A FRANCHISE

Q&A: Does Enťrgie Fitness Franchise in the UK?

The gym industry in the UK is booming like never before. If youíre passionate about [...]


CHOOSING A FRANCHISE

How to Choose a Hair, Beauty or Cosmetics Business That's Right for You

You know youíd like to start a business in the hair, beauty and cosmetics industry [...]


CHOOSING A FRANCHISE

0 Comments

post a comment

The Comment will be public. If your are interested by this Franchise, please fill out your personnal details on the request information form.

Characters remaining: 250