Papa Johnís UK is set to deliver a name for itself separate from its American counterpart
After a challenging few years, the fast-food giant is determined to get a slice its US counterpartís success of its own accord.
Pizza franchise Papa Johnís is looking to differentiate its UK operations from its US branches, encouraging Giles Codd, marketing director, to move away from the brandís former stance and create a name for itself. He revealed that the UK franchise will not be marketing itself in the same way as the US business has done with Shaquille OíNeale, after he invested in nine American outlets: ďHeís very much part of US business and the global brand as it stands.Ē
Although Codd admits he will not be switching up the brandís strategy entirely, he plans to refocus in order to reach through to a younger audience and keep their product fresh.
>> Read more:
ďWeíre really keen to keep changing and looking to the future. And ultimately... we want to be fun,Ē he explains.
The UK pizza delivery franchise sector is worth £2.1 billion. The pizza franchise is constantly pushed to keep up with its competitors but does so through its originality and keeping its concepts fresh and relevant to todayís younger audience, ensuring the brand gets ahead of the pizza-business game and its rivals.
One of its most recent marketing successes is the launch of its range of vegan products, teaming up with vegan-cheese brand Sheese and dishing out new recipes for its loyal vegan consumers.
"We'll continue to look at those smooth eating trends and habits and making sure we're ahead of the curve," Codd adds.
Despite the challenges the brand could face due to current political uncertainty, the franchise is staying on its toes to keep up with new delivery companies like Deliveroo, Uber Eats and Just Eat. Despite this, it refuses to see the new businesses as competition but as a partnership. Codd explains, ďitís really important for them to work with the giants and understand their business and see how we can help each other.Ē
The Editorial Team, Point Franchise ©
Papa Johnís store manager becomes multi-unit franchisee
Reza Tohidi used to be a store manager at three Papa Johnís locations before buying [...]News published on 06/02/2020 16:00
Brand new Papa Johnís opens in Shirley
The Mayor of Solihull opened a new Papa Johnís store in December. Papa Johnís fans [...]News published on 18/01/2020 08:00
Papa Johnís caters to vegan pizza-lovers
Papa Johnís has introduced a brand-new range of pizzas that are suitable for vegetarians [...]News published on 09/01/2020 16:00
Papa Johnís wraps up the festive season
Raising money for charity Crisis, Papa Johnís sold unique, pizza-scented wrapping [...]News published on 05/01/2020 16:00
Papa Johnís is cooking up a storm in the pizza world
Papa Johnís wins Pizza Delivery Chain of the Year 2019 at the highly respected PAPA [...]News published on 23/12/2019 16:30
You know youíd like to start a business in the hair, beauty and cosmetics industry [...]Article published on 26/02/2020 14:00
CHOOSING A FRANCHISE