The tutoring franchise was recently thrilled to announce Alice’s new position as Head of Marketing, and Alice can’t wait to start supporting franchisees up and down the UK.
Mathnasium is a rapidly growing global franchise network and Alice is delighted to have joined the team. She’s got an excellent track record in both local and national branding behind her, and she’ll use all her previous expertise and experience to help the tutoring franchise (and all of its franchisees) to truly thrive. She’s particularly invested in helping franchisees to achieve the best possible return on their local marketing campaigns.
After 13 years in hospitality, Alice was “ready for a new challenge”, and Mathnasium was the perfect opportunity. Describing her working philosophy, Alice explained, “I don’t want to step on any toes. I want to listen and get an idea of what individual franchisees see as marketing. Then I’ll research the area to get an idea of the most effective use of their local marketing budget, whether that might be pay-per-click, digital advertising through social media, or a postcard-drop. Some people may have a problem about reaching out or putting together a letter, so I want to offer that sort of support to them.”
Alice feels that, “They own their own business and they don’t want to be told things or bossed around - marketing’s really about relationship-building. I’m looking forward to getting to know them and their needs and finding out how much support they want. I want to build a bespoke marketing strategy with each of them, and a timeline - because it’s very easy to sit down and come up with all these ideas, but you need to know how and when to implement them.” Find out more about franchising with Mathnasium and benefitting from Alice’s stellar support via the tutoring franchise’s profile page, linked above.
Cara Squires, Point Franchise ©
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