Mac Tools has success in British Touring Car Championships
Adam Morgan, sponsored by Mac Tools, takes the British Touring Car Championship crown at Thruxton.
Cicely Motorsport’s Adam Morgan, who is sponsored by Mac Tools, expressed his delight in obtaining the British Touring Car Championship lead following his win of the final race at Thruxton on 20th May. Adam’s fantastic start to the year is set to have a positive effect on Mac Tools’ franchisees as the widespread coverage on TV and online channels provides a huge boost to the brand’s profile.
As well as the extra exposure, Mac Tools was also able to take key customers to the races to enjoy the exhilarating sport and build strong working relationships. Franchise Recruitment and Operations Manager, Lesley Cobb, was there for the season’s first race.
“It’s an exhilarating day, you really get to see the speed of the cars and the skills of the drivers in a different light when you’re there. It was amazing seeing Adam secure two top-six finishes and we can’t wait for the rest of the season.”
She also expressed how pleased the brand were with the sponsorship. “We’re proud to align the Mac brand with Ciceley Motorsport.” Lesley said that by partnering with one of the top British Touring car teams, customers positively associate the brand with them. “It helps franchisees win new business and reflects the quality of the products we sell.”
Mac Tools also has several exclusive partnerships with TV programmes such as Car SOS ensuring it’s regularly featured on the show and other UK-wide media. Furthermore, it sponsors riders in the British Superbikes championship and provides garage equipment and tools for Monster Yamaha Tech3 team in the Moto GP world championships to ensure the bikes are always at their best.
Founded in 1938 in the USA, Mac Tools is a world leader in the automotive tool and equipment business. It now boasts over 160 franchises in the UK alone and continues to expand nationally and internationally.
Gemma Brown, Point Franchise ©