Dunkin' Donuts names its new Vice President

Dunkin' Donuts franchise
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29/04/2018 16:35 | Food

Stephanie Meltzer-Paul will join the company as Vice President for Digital and Loyalty Marketing in May 2018.

Following 20 years of experience in customer loyalty and digital marketing, Stephanie Meltzer-Paul has been appointed Vice President, Digital and Loyalty Marketing of Dunkin' Donuts U.S. where she will lead further development of the brand's DD Perks loyalty platform.

Having recently served as Vice President, Member Engagement and Loyalty at BJ's Wholesale Club, she was previously responsible for leading a team tasked with spearheading marketing strategies behind the My BJ's Perks Program.

Previous roles include serving as Senior Director of Global Loyalty Marketing for Starwood Hotels & Resorts where she transformed, rebranded and increased membership in the Starwood Preferred Guest program. As Director of Marketing, Loyalty & Communications for American Express she led the successful team responsible for increasing card spend in the Company's Blue rewards program.

"I am excited to join Dunkin' Donuts and look forward to leading the digital marketing and loyalty team," she states. "This is a brand renowned for its digital technology innovation, and I can't wait to be part of the efforts to deepen our customer relationships and make Dunkin' Donuts ever more convenient for guests."

Her appointment comes at a time when the company has invested in new technologies and digital innovations in recent years to offer guests greater ordering speed and convenience. With more than 18 million app downloads and over 8 million members in the DD Perks Loyalty Program, the Dunkin' Mobile App is one of the most successful and highest-rated merchant applications in the quick service restaurant industry.

"Stephanie is a talented business leader who has excelled at delivering exponential customer growth, retention and revenue generation through best-in-class marketing strategies, explained Tony Weisman, Chief Marketing Officer, Dunkin' Donuts U.S. This is a very exciting time in the evolution of the Dunkin' Donuts brand, and we believe Stephanie is exactly the right person to help us further engage with our customers, including building on the strength of our DD Perks program."

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