Driver Hire has teamed up with the victim of a road traffic collision to raise awareness of how we can be safer on the roads.
Driver Hire teamed up with road safety charity Brake to raise awareness of how we can all be safer on the roads of Britain. All of the franchise’s 100 offices shared the theme of ‘Step up for Safe Streets’ and messages on how we can reduce the number of deaths on our roads and transform them into a safer place to cycle, drive and walk.
While the UK does already have safe streets, Brake revealed that the number of deaths on our roads hasn’t gone down much in the past decade, leading it to believe that there’s a lot more we can all do to reduce this. Figures from the Department for Transport showed that there were 1,793 fatal accidents in 2017 alone, which hasn’t changed a lot since 2012.
To mark the occasion, Driver Hire welcomed 13-year-old Dan Naylor, who was knocked down by a car while playing with his friends. He broke his collarbone and arm and suffered from shock following the incident. Speaking about his experience, he said:
“I looked but I didn’t see the vehicle,” says Dan. “Afterwards, it really knocked my confidence crossing roads. I think there should be more safe crossing points for pedestrians.”
The keen cyclist added:
“[My friends and I] use local cycle paths away from traffic and do some of the local trails through the woods. But we still have to ride on the road to get to where we want to be. Motorists can be a bit impatient sometimes, so more bike lanes would make streets safer for cyclists.”
Chris Chidley, Driver Hire’s Chief Executive, explained why the business franchise was supporting the important awareness week.
“Whether it’s marketing our services, improving industry knowledge or, in this case, something more community-led, network-wide campaigns such as these are another important benefit of being a franchisee. And this is a great message.”
He continued:
“Getting more people walking or on two wheels helps the environment. It reduces congestion, makes our streets safer and life easier for those who need to drive, such as the delivery drivers we all rely on and are frequently working to tight deadlines. Of course, it’s important for all road-users to look out for each other, walkers, cyclists, bikers and, of course, other drivers, not just during Road Safety Week, but 365 days a year.”
If you’d like to find out more about becoming a Driver Hire franchisee, go to the link featured above.
Sophie Cole, Point Franchise ©
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