Dor-2-Dor cuts through the digital noise

Dor-2-Dor has been showing marketers and entrepreneurs how they can attract new customers using traditional methods.

Marketing franchise Dor-2-Dor has set out seven of the best reasons for why those looking to get noticed should invest their marketing budget in a leaflet distribution campaign.

It explained how customers are being bombarded by online content every single day.

“Consumers are being exposed to over 120 e-mail messages and thousands of online ads each day and that number is likely to rise in the future. This means we are all now experiencing digital overload. However, with print and leaflet distribution you can cut through the digital noise and drive better sales.”

Secondly, Dor-2-Dor revealed that print marketing materials are likely to hang around longer in potential customers’ homes than digital content.

“A recent survey undertaken by the Royal Mail has revealed that leaflets are kept in the home for an average of 38 days whereas a digital message tends to be deleted instantly or simply disappears almost straight away. Also, leaflets are an excellent method for strengthening your brand awareness and keep your TOMA (Top of Mind Awareness) high. It has been estimated that 70% of people who receive printed leaflets spend more than a minute reading it.”

The franchise also outlined how people are more likely to respond to printed campaigns.

“Printed leaflets encourage people to engage and respond. It has been calculated that printed mail receives 30 times higher response rates than digital advertising. The positive emotional reaction to printed mail leads consumers to remember the physical ads better, which has an extended impact for easy recall when purchasing. Printed mail triggers the area of the brain responsible for value and desirability, which can signal a greater intent to purchase.”

It concluded by saying the printed leaflets can make a great supplementary marketing approach to digital advertising that fosters higher levels of trust in recipients than online content. The franchise encouraged anyone who’d like to know more, either about becoming a franchisee or about its services, to get in touch.

Sophie Cole, Point Franchise ©