ChipsAway has seen unprecedented demand for its services following the easing of the UK’s lockdown.
Over the course of July, the van-based franchise saw a 10% year-on-year increase in customer leads, making it the most successful new business month in ChipsAway’s history. Website visits were also up by 7% compared to the same time last year, showing there’s plenty of interest in the franchise’s SMART auto repair services.
Rather than sitting tight during the lockdown, ChipsAway made sure to increase its investment in marketing, launching a TV campaign which even featured on mainstream channel ITV. It also launched a national motorway services advertising campaign, invested in online marketing, and made sure to stay as active as possible on social media.
ChipsAway’s Managing Director, Tim Harris, explained:
“We, like many businesses during the pandemic, took the UK-wide lockdown as an opportunity to consider our market positioning and look at where we could invest so that we could capitalise on the predicted surge in spending once restrictions loosened.
As soon as the public were able to leave their homes again, we were confident they would want to invest in their cars; so, we increased our marketing activity to ensure we were front of mind - the very first choice - for any improvements owners wanted to make to their vehicles.”
Tim also expressed the franchise’s delight at the incredible surge in customer interest.
“The investment has paid off and we are celebrating our most successful month ever – a real landmark achievement following such a turbulent time across the market.”
Since it was launched in 1994, ChipsAway has amassed a network of more than 200 successful franchisees in the UK. Its pioneering SMART (Small to Medium Area Repair Technology) auto repairs cut down the need for costly larger bodywork, making this franchise a highly recession-proof opportunity.
Sophie Cole, Point Franchise ©
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