Camile Thai’s Founder Brody Sweeney has revealed a 10-step marketing plan for businesses as lockdown measures lift.
“With most consumers having spent the last year adopting new habits, it will be extremely challenging for many businesses - firstly to get back to being top of mind for consumers, and secondly, to encourage consumers to resume old purchasing habits.”
Here’s a quick run-down of the restaurant franchise’s 10 tips:
1. Pursue digital marketing options - It’s a cost-effective and relevant way to market your business, and you can target consumers by location and demographic.
2. Try offline marketing - Sometimes, business owners overlook offline marketing, so consider organising talks at your premises, or creating posters and banners.
3. Say thank you - When customers bring you business, don’t forget to show your appreciation.
4. Keep trying - It may be difficult to get people back using your products in the way they used to. You could provide an incentive, such as discounts or two-for-one deals.
5. Make service a differentiator - Many businesses have been forced to move online, so make sure you stand out by providing high-quality customer service.
6. Review your existing products - Lots of business owners rushed to fill alternative revenue streams during the pandemic, so take the chance to improve your offering and correct any mistakes.
7. Do market research - Brody says, “There’s no excuse for even the smallest business not to listen to customers… Finding out how your customers are feeling about the lockdowns lifting can help you adapt your business to the new reality.”
8. Make a plan - Work out which elements of your business should change, and which should stay the same, from marketing to payment methods and price structure.
9. Prioritise sustainability - Review your supply chain and operational practices to reduce your carbon footprint. As Brody says, “Moving away from single-use containers, more plant-based foods, saving water, repurposed clothing all contribute to doing the right thing for the planet, but also tick the boxes many customers expect.”
10. Sell local - Customers have enjoyed supporting local jobs and reducing their carbon footprint by shopping local over the past year, so take advantage of this movement by selling nearby.
Alice Tuffery, Point Franchise ©