Boots Opticians launches new confidence campaign

Boots Opticians franchise
Boots Opticians Let's feel good

The largest and most established retail optical franchise in the UK.

Published on

Boots Opticians has unveiled a new campaign that aims to make people look and feel good in their glasses.

Glasses can make you look many things: intelligent, professional, serious and even attractive. But many people who have vision problems struggle to feel good about their appearance when wearing their glasses, leaving them to battle with their confidence and poor vision needlessly. So, to combat this, Boots Opticians has launched a brand-new campaign that aims to boost the confidence of glasses wearers across the country.

The optical franchise wants to make sure that those who need to wear glasses feel confident in their own skin. It was launched to address the reluctance that people might feel around wearing glasses and highlight how its assistants can help people find the perfect pair for them. The advertising campaign was launched in late January and has so far had a positive reception on social media. And with Boots Opticians wide range of frames, from designer brands and the latest trends right down to simple, fuss-free options for people who want to snap up a cut-price but still flattering pair of glasses, customers are sure to find a style of frame that makes them feel great.

Head of Marketing at Boots Opticians, Madeline Shaw, explained how the campaign was designed to look.

The ad features a diverse range of our core customer groups looking fabulous and feeling amazingly confident in their frames. This campaign is very different from anything weve seen from Boots Opticians before, and we think will really bring our brand personality to life.

The campaign builds on parent brand Boots feel good ethos thats been present throughout its recent campaigns. Since Boots Opticians was founded in 1983, its expanded across the UK and now has hundreds of locations providing expert eye care to the people of Great Britain.

Other recent news
Did you enjoy this article? Please rate this article
Average rating (3.5/5) based on 1 vote(s)
These articles may interest you

Pet franchises for animal lovers

If you're a real animal lover, chances are you've dreamt about starting up a pet-based [...]


How to choose the right franchise

Finding the right franchise may be one of the most challenging decisions in [...]


Summer Business Ideas

For many budding entrepreneurs, home-based franchises seem to be the best franchises [...]


Finding apprenticeships for your business

Hiring an apprentice is a costly way to fill a position, isnt it? Its much better [...]


How to sell your franchise

If youre selling your franchise, theres a lot to do to prepare your business [...]



post a comment

The Comment will be public. If your are interested by this Franchise, please fill out your personnal details on the request information form.

Characters remaining: 250