Auntie Anne’s has partnered with Alex’s Lemonade Stand Foundation (ALSF) for Childhood Cancer Awareness Month this September.
Fans of the pretzel takeaway franchise will have the chance to donate to ALSF whenever they order food in an Auntie Anne’s store or on its Pretzel Perks app. In return, the food giant is rewarding donors with a buy-one-get-one-free offer on their next pretzel purchase during the month of September.
Auntie Anne’s regularly partners with charities to fund vital medical research and treatments. Since 2011, it’s raised a total of over £3.8 million.
Heather Neary, the pretzel franchise’s president, said:
"Auntie Anne's was founded in 1988 on the principle of caring for others and we're proud to continue that mission today with our ongoing support of Alex's Lemonade Stand Foundation.
“This year, supporting organisations like ALSF is even more important as their fundraising efforts have been dramatically impacted by the global pandemic. We're asking our guests to join us in funding research for childhood cancer by donating to ALSF in-stores or in our app this September. Plus, they'll receive a great offer when they donate so it's a win-win!"
To mark the special occasion, Auntie Anne’s has introduced a new collection of pretzel and lemon-themed clothing and accessories to its online store, Threadless. All profits made from these new additions will go to ALSF.
Liz Scott, Co-Executive Director of Alex’s Lemonade Stand Foundation, praised Auntie Anne’s for its support:
"Auntie Anne's has always been an extremely generous partner, but we are especially grateful for their continued support this year. Pediatric cancer research depends on organisations like ours to fund new cures and less toxic treatments. Through campaigns with partners like Auntie Anne's, we are able to raise awareness of and funds for childhood cancer research. Together, we can find cures and end childhood cancer."
Alice Tuffery, Point Franchise ©