Auntie Anne’s introduces delicious new treat

Auntie Anne's franchise
Auntie Anne's We are so much more than just pretzels

Auntie Anne’s is the largest global soft pretzel chain – but we are so much more than just pretzels! The formula for Auntie Anne’s success is simple: product, people and purpose. Our brand purpose is to do good. We deliver smiles. We offer a moment of joy in an otherwise hectic day.

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Auntie Anne’s has unveiled its latest new menu addition - pretzel roll-ups. 

The takeaway franchise, which sells American pretzels from kiosks across the world, is known for its fun, experimental menu items. From pepperoni pretzel nuggets to jalapeño and cheese pretzel ‘dogs’, the fast food chain has long been popular for its innovative products. 

Now, the franchise is selling a brand-new creation, a savoury pretzel ‘roll-up’, made with smoked bacon or turkey and soft, melted cheddar, encased in light pretzel dough. Customers can buy it alongside their favourite Auntie Anne’s dips, which include hot salsa, marinara and honey mustard. 

Sadly, the new pretzel roll-ups will only be on sale for a limited amount of time. Customers can buy them at any participating Auntie Anne’s store up until the 25th April. The franchise is also selling the new menu item through the Pretzel Perks app, allowing fans to order it for home delivery, in-store pick-up or its curbside to-go service. 

Plus, customers who buy their pretzel roll-ups through the Auntie Anne’s app can benefit from an exclusive offer. The franchise is providing a discount for anyone who orders two roll-ups between 11am and 2pm, any day of the week. 

Cynthia Liu, Auntie Anne’s Vice President of Marketing, says she hopes the pretzel roll-ups will take the stress out of mealtimes. 


“With schedules more varied than ever, we understand how difficult it can be to find time to prepare, and sometimes even just eat, meals amid busy days. With our new Pretzel Roll-ups, fans can now turn to us for the pretzel flavor they know and love, with a delicious and hearty twist whenever hunger strikes. 


“We’re happy to provide fans a way to enjoy their favorite golden-brown pretzels for meals and snacks!”

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